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Mobile Minutes: Firefox mobile, Green Tomato Cars, Amazon Fire apps, social media hype

Firefox mobile OS makes big gains in emerging markets 

Unlike most smartphones, especially in emerging markets, the OneTouch Fire doesn't run on Android, Google's mobile operating system. It runs on Firefox.
Click here to read more on San Francisco Chronicle

Car service app seeks to disrupt the disruptors with permits
Claiming it will "disrupt the disrupters," Green Tomato Cars, which calls itself an eco-friendly car service and has found success in London, plans to go up against Uber, Lyft and other app-dispatched, ride-share companies offering an alternative to traditional taxis in the Washington D.C. market. 
Click here to read more on CNBC

Amazon baits developers with $5K per Fire Phone app
Amazon will give developers $5,000 in Amazon Coins for every paid app for the new Fire Phone that meets Amazon?s standards.
Click here o read more on Venture Beat 

Social media fail to live up to early marketing hype
Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitterfollowers, many companies now stress quality over quantity. They are tracking mentions of their brand, then using the information to help the business.
Click here to read more on Wall Street Journal