ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Square, Smaato, Facebook outage, enterprise apps

Square merges its mobile payments with food delivery by acquiring Caviar
Yesterday during a startup conferencewithin AlleyNYC focused on food industry innovators I was fascinated by an introduction to Caviar, a startup that delivers meals from high-end restaurants. Now consumers wishing to enjoy prepared dishes at home or in the office could choose gourmet as opposed to the quick delivery options offered by Seamless or GrubHub.
Click here to read more on Forbes

Smaato, an exchange for mobile ads, raises $25 million
Anyone who regularly reads news or plays games on a mobile device has encountered advertisements in apps. Hidden behind those ads are companies that instantly match advertisers with publishers by using data about the readers.
Click here to read more on NY Times

Mobile traffic dropped 8.5pc during Friday?s Facebook outage
Facebook?s 19-minute outage on Friday corresponded to a 3 percent drop in traffic at news sites, according to Chartbeat chief data scientist Josh Schwartz.
Click here to read more on Poynter

Enterprise mobile apps pay the most yet attract few developers
A recent survey by Vision Mobile  found that just 16 percent of worldwide developers are building mobile apps for enterprises, despite this market being the most lucrative of all to serve.
Click here to read more on Forbes