TheStreet.com debuts BlackBerry application

By Giselle Tsirulnik

October 6, 2008

TheStreet.com right on your BlackBerry

TheStreet.com has partnered with Polar Mobile to launch a mobile application with real-time financial information.

The application will be available for BlackBerry smartphone users. It will feature the latest stock market news, investing advice, stock picks and quotes from TheStreet.com's flagship site at http://www.thestreet.com.

"The idea is stock quotes and other financial information is very timely and you want to access that on your BlackBerry and know things at the time when they happen," said Gaurav Jain, vice president of business development of Polar Mobile, Toronto, ON.

The application features categorized content sections such as Latest News, Jim Cramer, Winners & Losers, Analyst Upgrades & Downgrades and Stockpickr.

Users can even custimize the application with personalized stock watch lists. Users can add and remove stocks to track daily performance.

The stock quotes are pulled from all three major financial indexes -- DOW, Nasdaq and S&P.

Users are notified via home screen if there is updated content.

Developed by Polar Mobile, the application allows users to access content much faster than browsing through traditional mobile Web sites.

"When it comes to investors - from Wall Street professionals to regular consumers - nothing is more critically time-sensitive than stock market news," said Steve Elkes, chief revenue officer and executive vice president of mergers and acquisitions for TheStreet.com, New York in a press statement.

"A clear benefit to Blackberry smartphone users, this new mobile application will allow for TheStreet.com's vital, up-to-the minute financial content to reach them more easily than ever," he said.

Full text content is automatically delivered and stored to a user's BlackBerry smartphone, this "push" delivery enables them to easily access the content anytime, anywhere - even if they are without wireless coverage, as on a subway or airplane.

By leveraging address book integration on a user's BlackBerry smartphone, the application provides popular viral features such as the ability to send an article to a friend and invite a friend to use the application.

"Our robust platform combined with push-publishing ensures that users continue to engage with TheStreet.com's leading financial news when they want, where they want," Mr. Jain said.

To download the TheStreet.com mobile application for free, BlackBerry smartphone customers can visit http://m.thestreet.com on their handheld.

"There is advertising opportunity within the application," Mr. Jain said. "The ads are interactive and allow the consumer to really interact with the brand. Right now they are just running some house ads but I expect that a few advertisers will be getting on board soon."