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Mobile Minutes: China and mobile messaging, Google and Directr, Buycott, mobile men

wechat

China aims to rein in mobile messaging apps with new regulations
The regulations will affect WeChat, a messaging service with close to 400 million active users that is one of China’s most popular apps. The rules specifically target so-called “public accounts” that users such as scholars, celebrities, and businesses can set up to reach a wide audience.
Click here to read more on PC World

Google’s YouTube buys mobile video startup Directr
In its latest effort to boost advertising by small businesses, Google said its YouTube unit had acquired Directr, a mobile-video app used by small businesses to create marketing videos.
Click here to read more on Wall Street Journal

Shoppers use app to boycott Israel in grocery store aisles
When young California-based developer Ivan Pardo launched smartphone app Buycott last year, users at first seized upon its technology to avoid putting coins in the coffers of the conservative billionaire Koch brothers.
Click here to read more on Forbes

Research shows men are more likely to shop on mobile than women
It turns out that men shop online just as much as women do, and they are more likely to make purchases through their mobile devices compared to women, according to a recent BI Intelligence report.
Click here to read more on Washington Post

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