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Despite digital and mobile, the marketing rule book remains the same

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Despite digital and mobile, the marketing rule book remains the same
There's an avalanche of facts and putative actions that give marketing and agencies a bad name. The fact is that digital and mobile have certainly introduced new realities to the marketing landscape but the principles remain the same.
Click here to read more on The Guardian

Google moves to target kids under 13
Google plans to offer accounts to children under 13 years old for the first time, a move that will take the world’s largest Internet search provider into a controversial and operationally complex new market.
Click here to read more on Wall Street Journal

Are mobile games the next great ad medium?
Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones. In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?
Click here to read more on Wall Street Journal

Twitter experiments with highlighting 'Favorited' tweets to some users' dismay
Twitter naturally wants to encourage its users to share more. It helps content go viral and is at the core of Twitter’s power as a communications tool. But the company has to be careful not to nudge its users too much – as one of its latest experiments appears to be doing, at least in the eyes of some users.
Click here to read more on Wall Street Journal

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