ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: PayPal, Smartphones in medicine, Snapchat, App stores

EBay considering PayPal spinoff: report
EBay is considering a spinoff of PayPal, its fast-growing payments unit, as soon as next year, tech news website The Information reported, citing sources.

A pilot project set to launch in January is designed to test the theory that smartphones can lower costs and manage chronic conditions like diabetes with better health outcomes.

Snapchat is preparing a new feature that includes advertsing, but Asian messaging apps like WeChat, Line and Kakao Talk have already started integrating ads into their services.

When consumers want to download applications on their smartphones and tablets, it's usually Google or Apple that's assigned the role of gatekeeper. But is that the way it has to be?