ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Snapchat sale; Facebook ads; Apple smart homes; Alibaba profits

Snapchat founders are likely billionaires with investment
Snapchat chose the road of independence and venture capital over dancing with Internet giants like Facebook and Alibaba, and in the process its founders may have just become billionaires.

Facebook's latest ad feature, which it says is designed primarily for marketers in ?high-growth? regions such as India, South America and Africa, will enable ads to be targeted to specific users based on the speed of their network connections.

The features of Apple?s new HomeKit framework for app developers show where Cupertino is placing its bets.

With less than a month before its initial public offering, the Alibaba Group is intent on showing just how profitable ? and focused on mobile ? it really is.