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Bloomingdale?s exec: Beacons need value-driven campaigns, consistent experiences - Mobile Commerce Daily

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Bloomingdale?s exec: Beacons need value-driven campaigns, consistent experiences
LITCHFIELD PARK, AZ ? A Bloomingdale?s executive at the Mobile Shopping Summit 2014 said that beacon strategies require campaigns and education so that consumers know what to expect when they engage with the in-store technology.
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Whole Foods exec: Mobile should not inhibit in-store experiences
LITCHFIELD PARK, AZ ? A Whole Foods executive at the Mobile Shopping Summit 2014 said that the brand?s planned rollout of a new mobile platform would aim to not take over but serve as a companion during the in-store experience.
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Sephora, Things Remembered leverage in-mall mobile offers app to drive traffic
Top brands including Sephora and Things Remembered are among a slew of retailers joining forces with StepsAway, an in-mall mobile application that offers consumers immediate deals and maximizes retailers? sales per square foot.
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RetailMeNot exec says context, attribution and audience drive mobile success
LITCHFIELD PARK, AZ ? A RetailMeNot executive at the Mobile Shopping Summit 2014 credited the mobile efforts of retailers such as Walmart, Target and Walgreens for driving in-store dollars due to solid execution.
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