Snapchat CEO Spiegel says untargeted advertising is coming soon
Snapchat, the popular mobile app for disappearing messages, is close to launching its first disappearing ads as the company sets out to prove its $10 billion valuation.
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Roughly 75% of mobile app ads are just promoting other apps
Estimates vary, but analysts say a significant majority of ads in mobile apps simply promote other apps. Karsten Weide, an analyst with IDC, pegs the total at between 60% and 75%; mobile ad company Fiksu says it's between 50% and 85%, depending on the time of year.
Read more on CNNMoney

Apple announces special event: 'It's been way too long'. Here's what to expect
The clamor surrounding the iPhone 6, iPhone 6 Plus and Apple Watch may only just be cooling down, but today Apple has announced another major event where we are expected to see the company refresh the rest of its portfolio.
Read more on Forbes

Foursquare?s makeover favors ads as check-in buzz fades
Foursquare Labs Inc., whose once-novel check-in application faded in popularity in the past five years, has crafted a plan to make more money by tying advertising to a smartphone?s location. Now comes the hard part: finding people to use it.
Read more on Bloomberg