Mobile necessary for taking advantage of expected back-to-school windfall
While a jump in the number of consumers expecting to spend more during the upcoming back-to-school shopping season is good news for retailers, successfully grabbing a piece of the action will require a strong mobile-focused omnichannel strategy.
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U.S. Bank pilots geolocation app to deliver community information
U.S. Bank is piloting a geolocation-based mobile application to bring community members relevant information and resources, such as local events, promotions, noteworthy news and financial education advice.
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Apple Pay?s launch in Britain advances mobile payments in mature market
MyCheck is one of many businesses embracing Apple Pay in Britain, where the convenience of one-step checkout, thanks to the Touch ID button, is likely to overrule any consumer hesitation and present a challenge to local competitors.
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Taste of Home cooks up more relevant mobile advertising for readers
Reader?s Digest?s digital cooking publication, Taste of Home, is fine tuning the effectiveness of advertising through mobile native ads and geo-tagging to create a more relevant experience for consumers and drive them into nearby stores.
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