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Apple Pay?s in-app availability could be more important to adoption - Mobile Commerce Daily

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Apple Pay?s in-app availability could be more important to adoption
Apple Pay made a splash with news of its imminent arrival at Starbucks, KFC and Chili?s, but low adoption among iPhone users and a slow EMV transition suggests in-app availability may provide the bigger boost in the short term.

Why Pinterest will play a big role for some retailers this Halloween
With approximately one-quarter of millennials using Pinterest for Halloween costume inspiration and a host of new commerce-driven capabilities now available, the social media site should be playing a big part in retailers? mobile outreach this month.
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Land Rover tests Facebook lead ads to streamline inquiries
Land Rover recently leveraged Facebook?s new advertising endeavor during testing, enabling consumers to request price quotes on vehicles through an integrated mobile-optimized ad platform to provide a seamless omnichannel experience.

Vincast uncorks wine data to aid collectors? investment portfolios
Vincast, a digital tool for wine lovers, is helping connoisseurs maintain their collections through investment-grade analytics.