How Sephora pairs individual, loyalty data to optimize segmentation - Mobile Commerce Daily
Starbucks
overhauls mobile rewards program, integrates with Chase Pay
Starbucks has made big changes to its mobile rewards program, adding Chase Pay
to checkout and shifting how customers earn points in a bid to maintain its
leadership role as competition grows.
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Belk exec: Mobile ad-blocking can be combated with value-added
content
PALM DESERT, CA ? A Belk executive at eTail West 2016 claimed that in order for
retailers to circumvent ad-blocking problems, they must offer value to
consumers by serving relevant content in exchange for personal information.
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Lane Bryant exec: The art of storytelling is dead for brands
PALM DESERT, CA ? A Lane Bryant executive at eTail West 2016 said that a social
media campaign went viral as a result of teaming up with influencers, helping
the brand infiltrate pop culture and address customers? body-image concerns.
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