Williams-Sonoma exec: Buy buttons will transform the omnichannel experience
PALM DESERT, CA ? A Williams-Sonoma executive at eTail West 2016 claimed that the proliferation of buy buttons will force retailers to adapt their omnichannel initiatives in a bid to follow along with customers throughout the purchasing funnel.
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How Sears is repositioning itself as a smart home tech hub
PALM DESERT, CA ? A Sears Holdings executive at eTail West 2016 discussed how the retailer is foraying into sales of smart home devices by creating demand among homeowners unsure of how the products may benefit their lives.
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HSN exec: Strong video content strategies lead to commerce opportunities
PALM DESERT, CA ? An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off.
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Man on the Street: Mobile budgets get smarter in 2016
PALM DESERT, CA ? At eTail West 2016 this week, retailers and vendors are focused on how to make the most of mobile this year, with video, checkout and clienteling a few of the areas where investments are going.
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Fandango and Munchery partner to provide Oscar party supplies
Fandago is teaming up with on-demand food service Munchery to deliver Oscar-themed party supplies, including snacks and gift cards, ramping up sales for both businesses.
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