1800Flowers exec: Mobile provides rich fodder for breaking down silos
PALM DESERT, CA ? A 1800Flowers executive at eTail West 2016 claimed that the speed and half-life of change within mobile is fundamentally different from other digital channels, meaning that brand leaders should leverage mobile internally and externally to break down silos and drive sales among new customers.
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Why OpenTable is banking on Apple Pay?s meteoric rise
PALM DESERT, CA ? An OpenTable executive at eTail West 2016 revealed that the reservation service sees significant Apple Pay activations occur on a daily basis, likely due to the proliferation of iPhone users in the market.
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How Allrecipes engages and monetizes its millennial audience
PALM DESERT, CA ? An Allrecipes executive at eTail West 2016 divulged how the digital food hub markets to its strong force of mobile users and millennial consumers by leveraging geo-targeted advertisements and creating an authentic image.
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Unicoop Firenze enhances self-checkout with mobile to drive acceptance
Italian retail chain Unicoop Firenze is leveraging a mobile application to enable shoppers to scan items in their shopping baskets and check out the entire basket at the point-of-sale or self-checkout as the supermarket and convenience store retailer looks to enhance the customer experience and drive loyalty.
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