How Beyond the Rack?s retail app eclipsed its mobile site
PALM DESERT, CA ? A Beyond the Rack executive at eTail West 2016 revealed that the online discount retailer?s mobile application saw higher conversion rates, with members becoming 10 percent more valuable post-download.
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Wet Seal exec: Gamification is crucial social media element
PALM DESERT, CA ? A Wet Seal executive at eTail West 2016 claimed that gamification is a crucial aspect of its social media strategy, which is rife with interactive contests and visual imagery meant to ramp up sales among its millennial target audience.
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Kohl?s mobile conversion jumps 59pc as omnichannel investments pay off
Kohl?s said it is seeing results from its focus on omnichannel initiatives, with more than twice as many digital orders either shipped from or picked up in a store.
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Mobile commerce week in review: Doubling down on mobile conversion
Savvy retailers are doubling down on efforts to improve conversions on mobile, recognizing the significant opportunity for growth as consumers get more comfortable purchasing from their phones. For the full analysis, watch this video.
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