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Mobile Minutes: People?s Snapchat war room; Apple?s Twitter support; MLB?s 8.4B mobile minutes; Amazon?s smaller Echo

Inside People magazine's Snapchat war room
It?s just past 9 p.m. on Sunday night, and seven pop culture savants are crammed in a windowless conference room in New York's financial district, staring at a collection of screens.
Read more on Bloomberg

Apple launches support page on Twitter, instantly gets 50k followers
Apple Inc launched a new Twitter account on Thursday dedicated to customer support, a move that expanded the company's social media presence and prompted immediate reaction from users complaining about their devices.
Read more on Reuters

MLB had a staggering 8.4 billion minutes streamed to their mobile app in 2015
The 2016 Major League Baseball season is about to kick off, and with it, fans of the game will not only take in games at the ballpark, and on television, but via streaming to mobile, computers, and other internet devices in increasing numbers above the expected market growth as cord-cutting and streaming begins to grab hold.
Read more on Forbes

Meet Amazon's new smaller, voice-enabled Echo and wireless speaker
Amazon is invading your home, although not with its cardboard shipping boxes and books.
Read more on Fortune