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Mobile paves the way for multi-retailer loyalty adoption in US - Mobile Commerce Daily


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Mobile paves the way for multi-retailer loyalty adoption in US
Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.
Commercial and residential retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.
We saw last week how print’s role for retailers is shrinking. What’s taking its place? Mobile, as this is where consumers’ eyeballs are increasingly focused. Watch this video for the full analysis.
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