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Mobile Minutes: Snapchat video ads; Facebook 360 photos; Apple vs. Samsung; Uber's advance scheduling

Snapchat really wants to let Madison Avenue know it?s taking measurement seriously. It also wants advertisers to be aware that?unlike other social platforms?people watch its video ads with the sound on.

Taking another step towards bringing virtual reality (VR) technologies to the masses,Facebook started to bring 360-degree photos to its newsfeed Thursday. Facebook users can now upload 360-degree photos for their posts, and they should be showing up in everyone?s newsfeed soon.

The U.S. Department of Justice asked the Supreme Court to overturn an appeals court ruling that had favored Apple Inc over Samsung Electronics Co Ltd in smartphone patent litigation, and asked that it return the case to the trial court for more litigation.

Uber Technologies Inc., bending to customer demand, said people will be able to schedule a ride in advance.