ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson?s YouTube channel

For decades Procter & Gamble Co. has relied on retailers, from local groceries to giants like Wal-Mart and Amazon, to sell its razors, shampoo and diapers. Now the consumer-products giant is looking for ways to cut out the middleman.

Square Inc, the mobile payments company run by Twitter Inc CEO Jack Dorsey, has incorporated a business called Squareup Europe Ltd in Britain, registration documents show, lining itself up for what could be its first foray into Europe.

Jon Paul Piques gained social-media fame posting bawdy six-second videos on Vine. In April, however, he used Facebook to live-stream a behind-the-scenes look at Playboy.

Dwayne Johnson launched his new YouTube channel Monday with a video featuring a bevy of big-name digital stars ? marking The Rock?s official entry into the growing club of Hollywood celebrities looking to cash in on their fame with digital content and apps.