ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: P&G demotes Facebook targeting; Hulu axes free streaming; Pokemon Go; Yelp

Procter & Gamble Co., the biggest advertising spender in the world, will move away from advertising on Facebook Inc. that targets specific consumers after deciding the practice has limited effectiveness.

Enjoy Hulu's free streaming TV subscription while you can.
The media company plans on dropping the free option, giving users paid subscriptions as their only choices to stream network TV shows.

Top video game companies, caught off-guard by the runaway success of Pokemon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.

Consumer review Web site operator Yelp Inc's quarterly revenue rose a bigger-than-expected 29.5 percent as investments in sales and marketing led to more businesses and consumers signing up for its services.