Mobile Minutes: Twitter outperforms Buzzfeed; Facebook ends racial ads; Pokemon Go not done yet; Snapchat Spectacles
Twitter outperforms on ads for BuzzFeed's election livestream
Twitter said it was able to deliver more viewers than promised to advertisers on an election night livestream, good news for the microblogging site as it tries to ward off growing competition for ad dollars from Snapchat and Instagram.
Read more at Reuters
http://www.reuters.com/article/us-usa-election-twitter-advertising-idUSKBN1361ZF
Facebook to stop ads that target, exclude races
SAN FRANCISCO ? Facebook says it will no longer allow advertisers to exclude specific racial and ethnic groups when placing ads related to housing, credit or employment.
Read more at USA Today
http://www.usatoday.com/story/tech/news/2016/11/11/facebook-to-stop-allowing-advertising-that-excludes-racial-ethnic-groups/93617678/
Pokemon Go not a flash in the pan, says Niantic exec
Mike Quigley, chief marketing officer of game creator Niantic, says this past summer's crazy success was just the beginning.
Read more at CNET
https://www.cnet.com/news/pokemon-go-will-be-around-for-years-predicts-niantic-cmo/
Snapchat starts selling Spectacles in vending machines, luring resellers
The camera-equipped sunglasses went for as much as $1,000 on EBay.
Read more at Bloomberg
https://www.bloomberg.com/news/articles/2016-11-10/snapchat-starts-selling-spectacles-in-vending-machines-luring-resellers