ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Simplifying message; AppNexus takes a stand; Google Translate's new trick; Twitter suspension gaffe

So my big lesson was the importance of a simple message, and saying it the same way over and over. If you?re going to change it, change it in a big way, and make sure everyone knows it?s a change. Otherwise keep it static.

AppNexus takes a stand as bigger rivals, Google and Facebook, face scrutiny over their handling of 'fake news'

The method is called "zero-shot" translation and can translate new pairs of languages without the software needing to be taught how to do so.

Here's an interesting social media faux pas: Twitter CEO Jack Dorsey had his own Twitter account suspended late Tuesday.