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Pepsi takes notes from fashion brands with holiday pop-up - Mobile Commerce Daily


PepsiCo is merchandising out its emoji campaign for its namesake brand, hoping to get in on the holiday season and tooling together call-to-action mobile marketing techniques such as a White Elephant giveaway on social media.

Ashley Furniture, the country?s largest furniture manufacturer and retailer, is partnering with a mobile solutions firm to leverage a platform that will power mobile integration within its physical locations.

Motel 6 is launching itself into the mobile era with a new mobile application that aims to make the process of booking a room seamless and quick with the help of mobile technology.