Will Pinterest?s update for retailers mean social commerce will see fruition?
As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.
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Viber gets in-app mobile banking system
Popular messaging application Viber is getting a much-needed commerce twist with the integration of an automated banking system, further signaling the blurring between messaging platforms and other mobile functions.
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76pc of marketers prioritize social over other mediums for product debuts
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
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