ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: iPhone's 10th birthday; Google self-driving cars; Facebook diversity; Uber travel data

In the future, what surrounds the iPhone will be more important than the phone itself.

Google (GOOGL.O) unveiled its latest self-driving system in a Chrysler Pacifica minivan during a Sunday preview ahead of the Detroit auto show, saying the technology is more reliable and affordable.

Despite incentivizing recruiters to prioritize women, black and Latino engineering candidates, the department?s demographics have not changed much in the past few years. Read more at Bloomberg

SAN FRANCISCO ? Uber is going to make urban traffic and mobility data gleaned from its millions of drivers and riders using the Uber app freely available to all.