VH1 extends mobile presence
February 12, 2009
VH1 mobile site
VH1 is expanding its mobile presence with several new offerings for consumers on their handsets.
The company is launching a mobile game, a new ringtone subscription service and several iPhone applications to extend its reach.
The company said these launches follow VH1 Mobile's strongest year of growth, as more than 2 million video streams were logged in December alone.
Video streams for the year increased 93 percent over 2007 and page views on the mobile Web site grew by more than 580 percent year-over-year.
Like the show, the game is updated every week with trivia based on the latest pop culture news, and features questions based on segments from the previous broadcast, written by the "Best Week Ever" writers.
Each day there are three trivia tournaments. The top three scorers of the day win prizes including game consoles and MP3 players.
The subscription game is available on Alltel, Boost, Nextel, Sprint and Verizon Wireless. It is scheduled to launch on Virgin Mobile in March.
VH1 Mobile is also launching a special mobile live chat offering in conjunction with "I Love Money 2" currently airing on VH1.
The application lets users chat in real time with other users about VH1 shows, pop culture, sports, politics or any other topic of their choosing.
Each week, there will be a chat hosted by the castoff from that week's episode during repeats of the show.
VH1 Mobile's "Watch and Discuss Live Chat" is currently available on Alltel and AT&T. It will be available on Sprint, Verizon Wireless and on iPhones later this month.
Additionally, VH1 Mobile has launched a redesign of its popular mobile Web site at http://m.vh1.com.
The site gives users access to show episodes and clips, exclusive live performances, photos, VH1 Blog and Scandalist.com posts and mobile applications by typing VH1.com into any Internet-ready mobile device.
Upcoming iPhone application launches include "VH1 Photos," which will give users the ability to view and share the latest in celebrity photos and "VH1 Sneak Peeks," which will give users access to clips of VH1's hottest shows.
VH1 Mobile's subscription ringtone service offers monthly subscribers ringtones from artists including Kelly Clarkson, Beyonce and The Rolling Stones.
Users receive two ringtones and one wallpaper per month for $5.99.