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CTM Media launches mobile programs for NYC tourism Industry

CTM Media Group has released its City-In-The-Pocket mobile marketing programs powered by Acuity Mobile's eMap mobile marketing platform.

CTM is now letting marketers get their messages out via mobile content -- from businesses to tourists. The launch in New York consists of three mobile programs: City in the Pocket: Daily Text Alerts, City In the Pocket: Mobile City Guide and 1-on-1 Mobile Marketing Solutions.

"We are very excited for the possibilities mobile brings to our industry," said Peter Magaro, president of CTM Media. "CTM has a long history of delivering tourist information to the traveler when and where they most want it.

"Now we can bring this information to them on the device they use most," he said. "With the City in the Pocket text, WAP and application based platform, we let the consumer determine the way they receive information. This also provides a great medium for our clients to deliver targeted messages, whether they are informational, value-driven, time-sensitive or location based."

CTM Media is already seeing a great response to the program and anticipates this to grow very quickly in 2009.

"I think this is an excellent example of the power of mobile marketing," said Alan Sultan, president/founder of Acuity, Greenbelt, MD. "We are connecting marketers -- typically with last-minute or perishable inventory like show tickets, for example -- with consumers who are looking for the best value.

"This offering takes advantage of all of the key areas of Acuity's eMap mobile marketing platform, with text, WAP and app offerings all in a platform which can be easily replicated in many markets throughout the United States," Mr. Sultan said.

CTM Media distributes relevant information to visitors who want to maximize their vacation experience. The company was founded in New York in 1983 to attract and educate Broadway audiences.

The three programs combine the latest in mobile marketing technology: two-way SMS, mobile Internet and downloadable applications.

CTM programs allow New York clients a low-barrier entry into the mobile marketing arena by using shared short code technology.

Tourist simply text NYCALERTS to 71297 to receive daily text alerts with the latest offers and news.

The rich format Mobile City Guide can be accessed by texting CIPNYC to 71297 or by visiting http://cipnyc.mobi from a mobile device.

"In a difficult economy consumers are looking to maximize every dollar that they have," Mr. Sultan said. "Plus, marketers, now more than ever, need to use innovative means to interact with potential customers.

"Mobile is probably the best way yet to connect marketers with consumers at the right moment -- just when they are making a final purchasing decision," he said. "Our view is if a consumer gets an offer that she is interested in, is a good value and is somehow location aware such as NYC-based offerings, a service is created that is highly valued by consumers and at the same time drives significant revenue for marketers."