Cricket delivers free content, coupons to consumers’ idle screen
April 1, 2009
Yeah, he's buying into it ...
Cricket Communications Inc. has launched Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with offers, directly to the home screen of customers' mobile devices.
Cricket MyPerks is powered by Mobile Posse and lets customers find popular content and savings using their mobile phone. Users receive free content, such as weather and gas prices, trivia and celebrity gossip in return for occasional offers from recognized national and local brands such as retailers, restaurants, sporting events, concert venues and automotive services.
"The strategy is to provide consumers a service on their phones that is useful and beneficial, said Jon Jackson, founder/CEO of Mobile Posse. "It is currently centered on delivery of personalized, customized and optimized content to a consumer's handset.
"It is also about delivering useful and beneficial offers to the consumer on their phone," he said. "Ones that are timely and relevant."
Brands that have recently or are currently providing content offers include Jack in the Box, 1-800-Flowers, ESPN, Wal-Mart, Dairy Queen, Qdoba, Progressive Insurance and Jiffy Lube.
Content and offers are tailored by location and user preferences, in order to provide customers with the most relevant programming.
Once a customer downloads the Cricket MyPerks application, content and offers are automatically delivered to the idle screen when the phone is not in use.
The user can easily dismiss the banner or click-through to take action.
Device functions like phone calls, text messaging and mobile web browsing are never interrupted.
Customers can also easily reengage with content and offers that they may have missed through the Recent Offers Menu.
The program with Cricket is a white-labeled service specifically for Cricket.
The company will use it use it to deliver carrier based messages, up-selling and cross-selling existing services, communication to existing subscribers about new products/services and helpful tips and tricks when a person buys a new phone.
"[The service] is proactively delivered to the handset so you don't need to wait for it to download and the service is completely free," Mr. Jackson said.