April 21, 2009

Mobile goes global
In celebration of Earth Day on April 22 Fox Mobile Distribution is offering the Green Living Guide mobile application for free to U.S. consumers through April 26 via its Jamster service.
The mobile application offers tips and recommendations on how to live a greener, environmentally-friendly life and includes sections on conservation, recycling, reuse, transportation and ongoing sustainable solutions for green living.
"The application outlines the simple actions we can take to help make a difference toward greener living," said Giovanni Montesanti, chief marketing officer for Fox Mobile Distribution. "The Green Living Guide application offers lots of cool tips that people may not have thought about to help contribute to a greener lifestyle."
The Green Living Guide mobile application, developed by Incelligence Inc., can be downloaded at Jamster, or users can text the keyword "GOGREEN" to 75555.
As mobile phone use increases, and technology such as 3G advances into every day mobile use, the amount of energy used is increasing, having a profound impact on the environment.
During its lifetime, a mobile phone uses a total of 260 megajoules of energy, which is enough to power over 1,000 60-watt light bulbs for one hour. Additionally, chargers are responsible for most of the
energy consumption, with 95 percent of energy used by chargers wasted by not turning the power off when a mobile phone is fully charged.
Energy saving tips that mobile phone users can employ to help save energy include:
1. Unplugging unused chargers: Always unplug mobile phone chargers when the phone is fully charged or when not in use, eliminating "standby" energy waste.
2. Deactivating unnecessary connections: Even while Bluetooth, WLAN and GPS aren't being used, they still automatically connect. Activate these features only when needed, as it can help reduce the energy consumption process, reduce vulnerability to intrusion and also optimize the mobile phone battery life.
3. Avoiding vibrate mode: Vibration alert is a physical support of the mobile phone to get attention while ringing and is quite energy-intensive. Activate the vibration alert only when necessary or when the phone is set to mute and you need to be available. If the ringtone is audible, there normally is no need for further alerts.
4. Adjusting display settings: High-resolution and high-quality displays consume higher amounts of energy. To conserve energy, turn on the power-saver and turn the light time-out settings to a shorter period of time.
5. Switching off: Running applications, even if it's an open message, should be closed to conserve energy. Switch the mobile phone off if it isn't in use or in an out-of-service area.
The Green Living Guide application is available to both current and non-subscribers of Jamster, and non-subscribers do not need to sign-up for a subscription to download the application.