Ever wish you could get pretty girls into your pants? Well, there's an app for that.

Case in point is the launch of the Sexy Glamour application for Apple's iPhone, a selection of 99 high-res photos of female models by Serbian photographer Giorgio Gruizza grouped into seven sections: Sexy Glamour, Sexy Curves, Sexy Floor, Sexy Blonde, Sexy White Fun, Sexy Faces and Sexy Mixture. There are parental controls active on the App Store now, so the target demographic is 17-plus, mostly male.

"JustPurePics.com focuses on providing high-quality exclusive adult content by partnering with leading photographers out there," said Peter Melnikov, vice president of Apalon, Belarus. "This is generally a win-win situation for iPhone developers and photographers since we get truly unique content, while other apps publish images taken from stock-image Web sites.

"Photographers get additional attention too -- consider the 45 million iPhone and iPod touch audience," he said.

"There are a lot of users hungry for adult content in the App Store and we fulfill the demand by providing sexy girl photos that you will not find anywhere else."

Czech Republic-based JustPurePics developed the application and Apalon is spearheading the distribution and viral marketing efforts.

All models featured in the Sexy Glamour application for iPhone are over 18 years old.

Users can browse through the images using the iPhone's touchscreen functionality. Double tap or two-finger pinch to zoom in or out. Swipe left or right to slide back and forth between the pictures. Rotate the iPhone to automatically fit the photos in landscape or portrait mode.

The application is a $0.99 download in the App Store, and there is no ad-support as of yet.

Like many application providers, JustPurePics and Apalon are relying on word of mouth to get the word out about the Sexy Glamour iPhone application.

"We rely on the power of App Store purchasing power in itself," Mr. Melnikov said. "That is to say that we see the purpose of marketing as getting the application ranked in its category -- if it's good, it will stay there.

The application is ranked between 20 and 100 in the Lifestyle category in Japan, Italy and Britain.

"U.S. sales tendency shows that it will start ranking pretty soon," he said. "With this said we are targeting iPhone app review Web sites, adult news Web sites and YouTube reviewers.

"We typically don't pay for this kind of advertisement."

Many other advertisers and publishers are targeting men with mobile applications.

Hooters Calendar, a publisher associated with the Hooters restaurant chain, has licensed its girls-in-bikinis content to three developers of applications for Apple's iPhone and iPod touch (see story).

The Sports Illustrated Group and mobile entertainment provider Viva Vision partnered to produce the SI Swimsuit slideshow, a mobile application featuring models wearing designer swimwear in exotic locales (see story).

Time Inc.'s Sports Illustrated is letting its readers get a sampling of the most beautiful SI swimsuit pictures delivered to their mobile phone via multimedia messaging by sending in a picture of a 2D bar code (see story).

"SI is constantly looking to provide its readers and advertisers more value," said Charlie Saunders, executive director of integrated marketing for Sports Illustrated, New York. "We felt the launch of the SI Swimsuit vault was a great platform to test consumer response to the Jagtag 2D bar code technology.

"Using Jagtag here was a great way to offer our readers additional swimsuit photos," he said.