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Artist Guy Harvey launches mobile content channel with Myxer

Guy Harvey Inc., headed by marine wildlife artist and conservationist Guy Harvey, has launched a branded channel on Myxer's mobile entertainment platform.

The Guy Harvey channel will provide Myxer's 24 million users with customized wallpapers, videos and ringtones. Additionally, both companies share a common interest in protecting the world's oceans and marine life, and to that end, Myxer will be actively promoting the Guy Harvey Ocean Foundation.

"Myxer's aim is to continually to add high-quality mobile content to our vast, growing catalog of nearly 2 million items -- especially when that content is matched to individual passions," said Steve Spiro, vice president of marketing at Myxer, Deerfield Beach, FL. "That being the case, we have created a special section on our site where we feature the best content across Myxer, and clearly, award-winning Guy Harvey content easily sails past that requirement.

"This specially highlighted collection makes Guy's content easily discoverable for our audience, and its high visibility is a fantastic venue for our sponsors and advertisers to associate themselves with," he said. "Guy Harvey Inc. was interested in extending their brand into the mobile space via digital content.

"They selected Myxer, as Myxer brings 24 million mobile users, and a simple, free, yet powerful technology platform, as well as free widgets, text codes and other online tools for Guy Harvey to promote to their own massive audience."

Guy Harvey is a blend of artist, scientist, diver, angler, conservationist and explorer who is devoted to his love of the sea.

From his early days fishing and diving with his father growing up in Jamaica, Mr. Harvey's gift to recreate marine life has propelled him from Professor of Marine Biology to a wildlife artist and photographer.

Myxer is a mobile entertainment and personalization site with more than 24 million users, more than 60 million mobile downloads a month and a catalog of more than 1.7 million ringtones, wallpapers, videos and games.

Myxer claims to be the third largest mobile Web site in the U.S.

For content providers, advertisers and consumers, Myxer's mobile platform enables delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.

The Guy Harvey mobile content will be promoted to Myxer.com's core audience, which is 18-30, as well as via Guy Harvey's online and offline channels, which have a similar demographic.

"The interesting thing about the Guy Harvey brand is that it continues to appeal to both men and women, as well as teenagers and college-aged persons," Mr. Spiro said.

"There are a growing number of young people across the country who are big fans of Guy Harvey and look to Facebook and other online and digital sources in order to stay connected to the man behind the brand," he said.

Consumers can get free marine wildlife images on their handset, and this partnership will carve out new avenues for sponsorship revenue opportunities tied to Guy Harvey's mobile content.

To get a free sample from Guy Harvey, consumers can text 2203375 to short code 69937 (MYXER).

The content will be primarily monetized by advertising on the Web, via SMS and on the mobile Web.

"Because of the high quality of the content, we will be looking for sponsors of the Guy Harvey channel" Mr. Spiro said. "Myxer has a direct advertising sales force of seven individuals, which is supplemented by online ad networks as well as mobile ad networks."

Some of the mobile ad networks that Myxer partners with include AdMob, Millennial Media, Quattro Wireless, AOL's Third Screen Media and 4Info.

Guy Harvey and Myxer are both doing their part to get the word out about this mobile content.

"Myxer is proudly and actively promoting the Guy Harvey content in a brand new channel/collection that we are featuring on our home page and throughout our wired and mobile Web sites," Mr. Spiro said. "With over 6 million monthly uniques, and being the third-largest mobile Web site in the U.S., there will be tremendous exposure for the Guy Harvey content.

"Guy Harvey Inc. will be promoting their new mobile thrust to their current fans via their online and offline communications including their sites http://GuyHarveyInc.com and http://www.GuyHarveyOceanFoundation.org, their television programming, dining establishments and potentially via their hugely successful apparel arm," he said.