Hudson Entertainment dares to dream in mobile arena
By Jordan Crook
September 30, 2009
What, she's not real?
A new application from Hudson Entertainment now gives users the ability to decipher and interpret dreams the second they wake up.
The Dream Dictionary application is meant to give users access to entries from Tony Crisp's book "An A to Z Guide to Understanding Your Unconcious Mind." Hudson claims that users will gain greater insights into their unconcious minds and every-day lives from using this application.
"More times than not, wherever you are, your phone is no more than a second or two away from reach," said Morgan Haro, marketing associate at Hudson Entertainment, San Mateo, CA.
"Too often, we forget our dreams whether they just occurred, or they float up to your daily thoughts in the middle of the day," he said. "But as quickly as a minute later, the details of that dream become vague, unclear and lost forever in your subconscious.
"By utilizing the mobile platform for a dream analysis service, users are able to access the database anytime, anywhere."
Dream Dictionary's search functionality
Hudson Entertainment is the North and South American publishing arm of Hudson Soft, an electronic entertainment publisher headquartered in Japan.
In an attempt to find users outside Hudson’s usual core demographic of mega-gamers, Hudson promoted the new mobile application through an advertising partnership with ExperienceProject.com.
ExperienceProject.com is a social network that is less focused on blogs and pictures, and more dedicated to sharing different life experiences from the past and present.
"Dream Dictionary is a very unique application for us," Mr. Haro said. "With as wide of a target that the application has - because everyone dreams, right? - we knew we had to do something differently from what our traditional processes have been.
"We didn’t want to target just core gamers as we have done in the past," he said. "Otherwise, we would have been severely limiting the awareness of Dream Dictionary."
Hudson is also using the viral powers of Twitter to spread the word about what the Dream Dictionary application is capable of.
The Dream Dictionary application is available on the AT&T, T-Mobile and Verizon Wireless networks.
Users can search by dream keywords, objects, people and phenomena that appear in their dreams.
Users also have the option to browse through hundreds of topics within the Dream Dictionary application.
Hudson claims that the main goal of this application launch was to help users improve their well-being with a universal application that can hold meaning for anyone’s life.
The Dream Dictionary application holds more than 300,000 keywords in its database, meaning that almost everyone will find an interpretation relevant to them.
"The fact is that the mobile market itself is still growing, despite the tough economic times," Mr. Haro said. "Everyone has a phone, which means everyone has a device for you to reach to them.
"It’s Hudson’s goal to keep providing not only new gaming experiences, but also ground-breaking and universally useful applications such as Dream Dictionary," he said.