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Breastcancer.org rolls out first mobile initiative

Breastcancer.org has launched an iPhone application that lets breast cancer patients receive customized research, news and information based on their diagnosis.

The Breast Cancer Diagnosis Guide is a free mobile application that walks users through the breast cancer pathology report ? a vital report that sets the patient's treatment path. This is profoundly important as breast cancer treatment and surveillance plans become more personalized.

?When someone is diagnosed with cancer is very scary and upsetting and so when they go to the doctor to find out more about the type of cancer they have they may not be able to take it all in and remember,? said Jamie DePolo, senior writer at Breastcancer.org, Ardmore, PA. ?The application is meant to help with that.?

Breastcancer.org is the leading online resource for breast health and cancer information and support, publishing over 6,000 pages of expert-reviewed content on all aspects of breast cancer. The iPhone mobile application makes the experience even more personalized for the user.

A breast cancer patient's pathology report helps each patient customize her treatment course to the exact nature and extent of her specific cancer diagnosis.

This ranges from deciding on what kind of surgery to evaluating the role of radiation, chemotherapy, hormonal, and targeted therapies, and potential participation in clinical trials.

The ability to customize the mobile application to receive relevant information represents the next evolution of Breastcancer.org's mission.

Here is a screen grab of the application:

?Breast cancer patients can enter their information into the application and have it with them at all times,? Ms. DePolo said. ?The educational aspect educates via research having to do with their specific cancer.?