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Dodge keeps vehicle owners informed via mobile apps

Chrysler Group LLC's Dodge brand and Mopar have partnered to roll out mobile applications that keep consumers up-to-date on vehicle information.

The Mopar applications offer access to customer care and 24-hour road-side assistance. Additionally, consumers can view product video demonstrations and connect with fellow owners via the company?s social media sites.

?The strategy is to provide convenience and hand-held customer service,? said Nick Cappa, spokesman for Mopar, San Diego. ?A wireless unit that gives owners immediate info on their vehicle is the way to go.

?Also, we can update the information in real-time,? he said. ?It?s not restricted to a printed document.?

Dodge is a full line of cars, crossovers, minivans and SUVs.

Mopar is Chrysler Group?s service, parts and customer-care brand.

Mobile manual
The applications, which are available on iPhone, BlackBerry and Android devices, let Dodge make updates to the electronic owner?s manual in real-time.

Additionally, owners of the new Dodge Durango and Charger can download vehicle information applications to their handsets.

These Dodge applications will complement existing user guides and DVDs that are currently provided with each vehicle.

Consumers can browse categories and view detailed topics related to their specific vehicle.

Consumers can learn more about their vehicle

The application features a warning lights section

Users can learn more about Dodge

The applications feature categories, including product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance.

Consumers can also access links to Mopar parts and accessories, product brand gear and merchandise and social media sites.

The application will also include high-resolution product information images and videos.

?The application is actually not just available on other platforms, but it?s becoming available in all Chrysler Group Brands and vehicles,? Mr. Cappa said. ?We?re looking to get the word out about the application through dealer training and media placement.?