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  • Mobile Minutes: Yahoo Aviate, mobile malware, parking apps ban, domain names

    June 25, 2014

    Today in mobile marketing - Yahoo Aviate is latest mobile push, with release today; Mobile malware is on the rise, McAfee report reveals; San Francisco plans to ban certain parking apps; Web naming group pushes ahead on governance transition.

  • Mobile Minutes: Firefox mobile, Green Tomato Cars, Amazon Fire apps, social media hype

    June 24, 2014

    Today in mobile marketing - Firefox mobile OS makes big gains in emerging markets; Car service app seeks to disrupt the disruptors with permits; Amazon baits developers with $5K per Fire Phone app; Social media fail to live up to early marketing hype.

  • Hotels.com boosts mobile presence with desktop favorites

    June 24, 2014

    Online hotel-booking site Hotels.com has ramped up the functionality of its mobile app by adding popular desktop features such as the “landmark” search filter and reviews from TripAdvisor.com.

  • L’Oreal’s Makeup Genius app for beauty testing focuses on experience

    June 23, 2014

    Beauty marketer L’Oreal Paris has released its Makeup Genius, a mobile application that allows consumers to virtually test beauty products.

  • Mobile Minutes: LinkedIn, Apple, tablets for children, Wi-Fi security

    June 23, 2014

    Today in mobile marketing - LinkedIn unveils new app dedicated to job searches; Apple 'kill switch' appears to reduce iPhone robberies; Tablet geared toward children underscores power of imagination; This tool boosts your privacy by opening your Wi-Fi to strangers.

  • Mobile Minutes: T-Mobile, bitcoin, Pandora, Swatch

    June 20, 2014

    Today in mobile marketing - T-Mobile will waive data fees for music services; Japan's ruling party says won't regulate bitcoin for now; Mobile marketing stumbles as Pandora plays SF ads in NY; Swatch waiting with Apple for smartwatch market to grow.

  • Mobile Minutes: Amazon, Facebook, BlackBerry, FCC, real-world search

    June 19, 2014

    Today in mobile marketing - Amazon introduces Fire phone; Facebook launches mobile app that does not require accounts in the social media site; BlackBerry to announce app licensing deal with Amazon; Democrats hope to push FCC to ban fast lanes online; Augmented reality’s next frontier is real-world search.

  • Mobile Minutes: smokers, retailers, Singapore, Apple

    June 18, 2014

    Today in mobile marketing - Smokers draw on apps to quit; Big retailers agree to list unit prices on Web sites; Singapore plans to be world's first 'Smart Nation'; Apple settles e-book antitrust case with U.S. states, others.

  • Clorox recommits to Viggle for World Cup following previous success

    June 17, 2014

    The Clorox Co. is once again partnering with second-screen mobile application Viggle, this time to drive engagement with soccer fans for the company’s Clorox Liquid Bleach, Hidden Valley and Glad brands.

  • Mobile Minutes: net neutrality, Facebook, WebMD, Tim Cook

    June 17, 2014

    Today in mobile marketing - Mobile 'net neutrality' faces new day of reckoning at FCC; Mobile developers face higher user acquisition costs with Facebook's changes to mobile app advertising; WebMD relaunches iPhone app as a hub for fitness data; Tim Cook, making Apple his own.

  • Mobile Minutes: Samsung, Line, Android, Twitter

    June 16, 2014

    Today in mobile marketing - Samsung ‘overly centered’ on mobile; Messaging-app maker Line plans China expansion; Android's app engagement higher than iOS but Apple drives higher ecommerce sales; Two senior Twitter executives resign as growth lags.

  • Mobile Minutes: World Cup, MoMA, Tesla, Blackberry

    June 13, 2014

    Today in mobile marketing - World Cup 2014 will be the most mobile yet; Bjork's Biophilia is the first app in MoMA's collection; Uber and Tesla partner up in Shanghai; BlackBerry in deal with EnStream on mobile payments system.

  • Share a Coke U.S. push enlists QR codes, new ads and social media

    June 12, 2014

    Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the brand via a variety of mobile and social activations.

  • Mobile Minutes: Alibaba, Uber, Facebook, SingTel

    June 12, 2014

    Today in mobile marketing - Alibaba acquires UCWeb, maker Of China’s most popular mobile browser; Taxi drivers plan big protests in Europe against Uber; Brands talk like 10-year-olds on Facebook, study says; SingTel’s Amobee digital ad business buys Kontera & Adconion for $359M.

  • MapQuest partners with MLB.com on content to drive meaningful experiences

    June 11, 2014

    MapQuest and MLB.com are collaborating on digital video, in-app integrations and other content intended to enhance baseball and travel experiences, including an original online video series and Gameday Guides that are available from smartphones.

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