Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Content

  • How Airbnb’s redesign supports the next generation of mobile travelers

    July 21, 2014

    Airbnb’s recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today’s always-on travelers.

  • Mobile Minutes: Samsung, Microsoft, Bitcoin, Facebook Mentions

    July 21, 2014

    Today in mobile marketing - Samsung electronics mobile executives take bonus cuts; Microsoft is laying off 14pc of employees as it overhauls its mobile business; Mobile industry should embrace Bitcoin or get left behind; Celebrities only for Facebook’s new ‘Mentions’ iOS app.

  • Mobile Minutes: BT, Yahoo, U.S. Senate, Google Play

    July 18, 2014

    Today in mobile marketing - BT returns to mainstream mobile market; Yahoo earnings: display ad revenues disappointing, but mobile and video platform gains traction; Senate passes bill allowing mobile phone owners to unlock devices; Revenue from the Google Play store will overtake Apple’s app store in 2018.

  • Mobile Minutes: Mobile health tech, CIOs, Line, Sprint and T-Mobile

    July 17, 2014

    Today in mobile marketing - Why mobile health technologies haven't taken off (yet); How CIOs can boost mobile app adoption; Messaging app Line files for I.P.O. in Tokyo; Paulson hedge fund backs potential Sprint, T-Mobile merger.

  • UNICEF’s mobile abstinence app boosts clean-water project by meeting a need

    July 16, 2014

    NEW YORK – An executive from UNICEF at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said a new application encouraging users to break the mobile habit as a way to donate clean water was used 2 million times in its first 10 days, pointing to the power of addressing a need on mobile.

  • Lilly prescribes responsive site for health education on mobile

    July 16, 2014

    Responsive Web design is making it easier for pharmaceutical giant Eli Lilly and Co. to provide educational materials to its increasingly mobilized consumer base through its Lilly for Better Health site.

  • Mobile Minutes: Mobile retailing, Nielsen, Android Wear, 7-Eleven

    July 16, 2014

    Today in mobile marketing - Mobile retailing continues meteoric rise: Apple loses share to both Samsung and Amazon; Nielsen and Facebook team up to track shows watched on users’ mobile devices; Too many Android Wear apps are missing the point; 7-Eleven extends free snack offers due to app glitch.

  • Mobile Minutes: Ryanair, lock screens, Samsung, Google

    July 15, 2014

    Today in mobile marketing - Ryanair launches mobile boarding passes; Certain mobile apps covet new real estate: the lock screen; Samsung gives its app store a makeover with a focus on Galaxy devices; Google directors wanted Page, Brin to court Facebook employees.

  • NFL will leverage mobile, wearables to enhance content

    July 14, 2014

    The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.

  • Mobile Minutes: Amazon, Xbox, Kenya, China Mobile

    July 14, 2014

    Today in mobile marketing - Amazon Web Services debuts mobile app dev tools; Microsoft CEO Satya Nadella suggests the future of Xbox could be mobile; How Kenya's mobile apps are changing the face of Africa; Though profitability concerns remain, China Mobile likely to increase 4G handset subsidies.

  • Mobile Minutes: Germany, Indonesia, Google Glass, WhatsApp

    July 11, 2014

    Today in mobile marketing - Germany thumping Brazil breaks Twitter record for sports matches; Twitter, Facebook made a splash in Indonesia’s election; Forget 'OK Glass,' MindRDR is a Google Glass app you control with your thoughts; EU begins questioning Facebook rivals over WhatsApp deal.

  • JanSport invites granular sharing of ‘Live Outside’ campaign

    July 10, 2014

    JanSport is leveraging a publishing tool that adds a deeper level of granularity to the phenomenon of content sharing via social media.

  • Mobile Minutes: Uber, Internet of Things, ads on wearables, TSA

    July 10, 2014

    Today in mobile marketing - Uber reaches deal with New York on surge pricing in emergencies; Intel, Qualcomm and others compete for ‘Internet of Things’ standard; Advertisers target wearable gadgets as next frontier; The TSA’s Instagram feed is terrifying and totally awesome.

  • EasyJet is latest airline testing iBeacons for speedier airport experiences

    July 9, 2014

    The use of iBeacons by airlines is quickly ramping up this summer, with Britain’s largest airline, easyJet, trialing the technology across Europe to help passengers navigate their way through the airport using the brand’s mobile application.

  • Mobile Minutes: Isis, Comcast, ParkChicago app, Post Office

    July 9, 2014

    Today in mobile marketing - Isis mobile wallet rebrands to distance itself from militant group ISIS; Rivals wary of Comcast's mobile-ad prowess; Hundreds ticketed in error despite using ParkChicago app; Post Office launches mobile phone network through EE.

please click here to dwonload now!