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  • Mobile Minutes: App Annie, Apple, Dish Network, 2014 tech trends

    May 30, 2014

    Today in mobile marketing - App Annie raises $17M, acquires app analytics competitor Distimo; Apple buying Beats for $3 billion; Satellite TV operator Dish Network to accept bitcoins; The most important technology trend of 2014, according to Mary Meeker.

  • Turtle Wax shines with mobile social campaign targeting DIY detailers

    May 29, 2014

    Turtle Wax accelerates its mobile social push with a new initiative that inspires drivers to brag about their freshly detailed car.

  • Mobile Minutes: Intuit, Line, mobile revenue, SessionM

    May 29, 2014

    Today in mobile marketing - Intuit buys Check app for $360 million; When texts won’t do, send images; China is projected to overtake the U.S. in mobile revenue; SessionM partners with Rakuten, expands beyond U.S. with mobile ads.

  • Real estate market undergoes reconstruction as mobile curb appeal escalates

    May 28, 2014

    Real estate technology-powered brokerages such as Redfin and realtor.com are upping the ante for reaching on-the-go house hunters via mobile with new initiatives to pull in relevant data from sources such as Facebook and Porch while traditional brokers continue to lag.

  • Mobile Minutes: Omnicom, Zappos, online video, Apple, mobile in-flight

    May 28, 2014

    Today in mobile marketing - Twitter and Omnicom strike $230 million mobile ad deal; Zappos zaps its job postings; Online video ads blur picture for marketers; Apple to unveil 'smart home' system; Canada relaxes restrictions on mobile devices in flight.

  • Pernod Ricard promotes responsible drinking via mobile app

    May 27, 2014

    Pernod Ricard, a global producer of liquors such as Absolut and Malibu, is promoting self-regulation best practices to combat dangerous alcohol consumption through a free public service mobile application, the first of its kind.

  • Red Roof’s app goes beyond bookings to drive ongoing engagement

    May 27, 2014

    Red Roof is launching an official mobile application this month that not only makes booking a room quick and easy but also integrates social content and gaming.

  • Mobile Minutes: Spotify, Google, Amazon, Samsung

    May 27, 2014

    Today in mobile marketing - Spotify lands another hot integration, this time with mixing app Djay; Google developing tablet with advanced vision capabilities; Amazon escalates its battle against Hachette; Samsung to retire Music Hub streaming service.

  • Mobile Minutes: China Mobile, Verizon, Facebook, Google+

    May 23, 2014

    Today in mobile marketing - China Mobile to boost content as Tencent’s WeChat eats texts; Verizon to test mobile video on 4G LTE at Indy 500; Facebook adds feature to identify music, TV shows; Google+ gets new Android app, automatically generated photo albums.

  • Mobile Minutes: Boeing, Word Lens, Bubbli, Google

    May 22, 2014

    Today in mobile marketing - Samsung, Boeing partnership aims at new mobile tech and apps in space; Google picks up incredible visual translation app Word Lens and makes it free; Dropbox buys Bubbli, will integrate the 3D photo tech into its photo service; Google overtakes Apple as world's most valuable brand.

  • Mobile Minutes: Google, Walmart, PubMatic, WeChat

    May 21, 2014

    Today in mobile marketing - Internet search company Google acquires mobile service company Divide; Walmart and T-Mobile to offer tablets with free data plans; PubMatic acquires ad serving company Mocean Mobile; WeChat, one of the world's most powerful apps.

  • Mobile Minutes: LifeLock, Facebook, BlackBerry, cashless customers

    May 20, 2014

    Today in mobile marketing - LifeLock snaps shut Wallet mobile app over credit card leak fears; Facebook developing video-chat app to rival Snapchat; BlackBerry’s partnership with Foxconn signals shifting priorities; Cashless customers hold riches for retailers.

  • QuizUp opens up new branded content opportunities with gaming, social

    May 19, 2014

    Mobile application QuizUp has already struck a few deals with brands including HBO and Coca-Cola that want to tap into sponsored content, but some experts believe there is a bigger opportunity around leveraging location and the app’s social graph.

  • Mobile Minutes: Pinterest, Uber, Facebook, text-to-911 service

    May 19, 2014

    Today in mobile marketing - Pinterest raises more money, fetching a valuation of $5 billion; Uber said to be in funding talks for more than $10B value; Facebook adds naggy “ask” button to profile pages; Wireless carriers offer text-to-911 service (but is anybody listening?).

  • Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide

    May 16, 2014

    Coca-Cola is equipping its World of Coca-Cola attraction with beacons this summer that work with a new mobile application for unlocking location-based content around specific areas.

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