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  • Pernod Ricard promotes responsible drinking via mobile app

    May 27, 2014

    Pernod Ricard, a global producer of liquors such as Absolut and Malibu, is promoting self-regulation best practices to combat dangerous alcohol consumption through a free public service mobile application, the first of its kind.

  • Red Roof’s app goes beyond bookings to drive ongoing engagement

    May 27, 2014

    Red Roof is launching an official mobile application this month that not only makes booking a room quick and easy but also integrates social content and gaming.

  • Mobile Minutes: Spotify, Google, Amazon, Samsung

    May 27, 2014

    Today in mobile marketing - Spotify lands another hot integration, this time with mixing app Djay; Google developing tablet with advanced vision capabilities; Amazon escalates its battle against Hachette; Samsung to retire Music Hub streaming service.

  • Mobile Minutes: China Mobile, Verizon, Facebook, Google+

    May 23, 2014

    Today in mobile marketing - China Mobile to boost content as Tencent’s WeChat eats texts; Verizon to test mobile video on 4G LTE at Indy 500; Facebook adds feature to identify music, TV shows; Google+ gets new Android app, automatically generated photo albums.

  • Mobile Minutes: Boeing, Word Lens, Bubbli, Google

    May 22, 2014

    Today in mobile marketing - Samsung, Boeing partnership aims at new mobile tech and apps in space; Google picks up incredible visual translation app Word Lens and makes it free; Dropbox buys Bubbli, will integrate the 3D photo tech into its photo service; Google overtakes Apple as world's most valuable brand.

  • Mobile Minutes: Google, Walmart, PubMatic, WeChat

    May 21, 2014

    Today in mobile marketing - Internet search company Google acquires mobile service company Divide; Walmart and T-Mobile to offer tablets with free data plans; PubMatic acquires ad serving company Mocean Mobile; WeChat, one of the world's most powerful apps.

  • Mobile Minutes: LifeLock, Facebook, BlackBerry, cashless customers

    May 20, 2014

    Today in mobile marketing - LifeLock snaps shut Wallet mobile app over credit card leak fears; Facebook developing video-chat app to rival Snapchat; BlackBerry’s partnership with Foxconn signals shifting priorities; Cashless customers hold riches for retailers.

  • QuizUp opens up new branded content opportunities with gaming, social

    May 19, 2014

    Mobile application QuizUp has already struck a few deals with brands including HBO and Coca-Cola that want to tap into sponsored content, but some experts believe there is a bigger opportunity around leveraging location and the app’s social graph.

  • Mobile Minutes: Pinterest, Uber, Facebook, text-to-911 service

    May 19, 2014

    Today in mobile marketing - Pinterest raises more money, fetching a valuation of $5 billion; Uber said to be in funding talks for more than $10B value; Facebook adds naggy “ask” button to profile pages; Wireless carriers offer text-to-911 service (but is anybody listening?).

  • Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide

    May 16, 2014

    Coca-Cola is equipping its World of Coca-Cola attraction with beacons this summer that work with a new mobile application for unlocking location-based content around specific areas.

  • Beverage brands boost QR codes with social media and incentives

    May 16, 2014

    Beverage brands such as C. Mondavi & Family, Butcher’s Brewing and a leading whiskey brand are boosting their on-pack QR codes with customized content, incentives, social media integrations and ecommerce.

  • Mobile Minutes: Net neutrality, Univision, Tinitell, Snapchat, Sprint

    May 16, 2014

    Today in mobile marketing - Amid protests, U.S. FCC proposes new 'net neutrality' rules; Univision taps T-Mobile to create Hispanic wireless service; Tinitell straps a mobile phone on kids' wrists; Image is everything: Snapchat tops WhatsApp as biggest U.S. messaging app by volume; Glint of hope at FCC for Sprint, T-Mobile deal.

  • Sports teams engage mobile fans via in-stadium interactive displays

    May 15, 2014

    In a reflection of the growing role that mobile engagements play on game day, sports fans can soon engage with interactive screens in venues for more than 80 major league sports teams using their mobile phones to access exclusive content, promotions and giveaways.

  • Mobile Minutes: Facebook, Yahoo, Google, Airbnb

    May 15, 2014

    Today in mobile marketing - Facebook considering another try in China; Yahoo buys mobile 'self-destruct' messaging app Blink; Google Glass enters open beta, goes on sale to anyone in the US; Airbnb judge blocks N.Y. state inquiry into home sharers.

  • Levi’s, Warner Bros. Records boost millennial appeal with in-cinema mobile activations

    May 14, 2014

    Levi’s and Warner Bros. Records are the first two brands to launch new in-cinema campaigns as part of a partnership between Screenvision and SoundHound to elevate the moviegoing experience via mobile.

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