Database/CRM
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SiteSpect debuts mobile content testing, optimization service
April 24, 2008
SiteSpect Inc. has launched a new mobile Web optimization functionality within its multivariate and A/B testing offering.
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Nuance targets marketers, carriers with mobile customer care services
April 11, 2008
Seventy percent of calls to call centers by 2010 will be handled over mobile phones, according to research from Celent. That’s the market that Nuance Communications is targeting.
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Oracle creates CRM app for BlackBerry
March 12, 2008
Software giant Oracle has created Oracle Mobile Sales Assistant for Oracle CRM on-demand customers.
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A chat with MyCRMcareer.com’s CEO
March 10, 2008
An interview with Ted Hartley, CEO of social network MyCRMcareer.com, on the new CRM: customers managing relationships instead of it being the other way round and mobile’s role.
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Bango introduces mobile analytics service
February 6, 2008
Mobile Web technology firm Bango launched an analytics service to help mobile marketers understand how people interact with WAP sites and which marketing campaigns are most effective.
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Education is key for mobile database marketing
February 6, 2008
Carriers are leading the drive toward mobile database marketing due to their subscriber databases. The opportunity to use this data for relevant and permission-based offers is growing.
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Mobile CRM to integrate with other channels
February 5, 2008
While mobile CRM is still in its infancy, trends indicate that marketers in 2008 will slowly but surely add a mobile component to their loyalty marketing efforts.
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Pizza Hut debuts new mobile customer promo
January 31, 2008
Pizza Hut Inc. today breaks its first mobile customer promotion for this year with the launch of the “Snap for Rewards” campaign for the Chinese market in Asia.
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Alltel launches SalesNow tool for BlackBerry
January 22, 2008
Alltel Wireless is targeting executives on the go with the launch of new business management software for BlackBerry users.
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Omni Hotels creates mobile site for CRM, guest services
January 14, 2008
Omni Hotels has launched a mobile Web site to improve the way it manages customer relationships and to generate more revenue through reservations.
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FranklinCovey's CRM app now compatible with smartphones
January 8, 2008
FranklinCovey is making its move in mobile with PlanPlus Online, accessible from any smartphone with a Web browser such as an iPhone, BlackBerry, Palm or Windows Mobile device.
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FranklinCovey's CRM app now compatible with smartphones
January 8, 2008
FranklinCovey is making its move in mobile with PlanPlus Online, accessible from any smartphone with a Web browser such as an iPhone, BlackBerry, Palm or Windows Mobile device.
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Five mobile CRM strategies to win the new consumer
December 11, 2007
By Bob Gold
Sometimes I just sit back and watch people – at work, when traveling, even my teenage kids. I am amazed how people engage between their PCs, mobile devices, GPS systems and MP3 players.
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Kroll Direct Marketing launches Mobile Source file
December 7, 2007
WASHINGTON – Kroll Direct Marketing will next month introduce a new enhanced file of 90 million names with mobile phone numbers among 150 characteristics unique to that consumer database.
