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Database/CRM

• VooDoo BBQ works loyalty magic with rewards-based app

  May 20, 2013

  VooDoo BBQ & Grill is rewarding customers for purchases and referrals via a new mobile application designed to increase loyalty.

• Zaxby’s strengthens SMS efforts via in-store calls-to-action

  March 19, 2013

  Fast food chain Zaxby’s is rolling out a mobile campaign that aims at helping franchise owners build their mobile databases to send out targeted SMS messages.

• JetBlue exec: Mobile is discovery piece for travelers

  January 22, 2013

  NEW YORK – A JetBlue executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that while the current focus in mobile is on discovery, the number of consumers using the medium to book flights is increasing.

• Are brands delivering on promise of contextually relevant mobile experiences?

  December 18, 2012

  The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.

• Wireless carriers jump into mobile offers as consumers demand greater personalization

  December 7, 2012

  The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.

• Jersey Mike’s mobile loyalty program signs up 650,000 members

  October 23, 2012

  Since replacing its punch card loyalty program with a mobile-based version six months ago, restaurant chain Jersey Mike’s has signed up 650,000 members and seen key loyalty metrics improve.

• Carolina Panthers leap into mobile with SMS program to drive fan engagement

  October 2, 2012

  NFL's Carolina Panthers team is upping its mobile game with a new program leveraging SMS to drive interactions with fans when they are in the stadium, as well as once they have left.

• Saga Communications uses SMS to drive listener engagement

  August 7, 2012

  Radio station owner Saga Communications gave listeners of 31 different local stations a chance to win daily prizes and receive special offers by texting in, with the broadcaster’s SMS club growing 60 percent in one month as a result.

• WWE text-to-win effort garners more than 900,000 participants

  July 10, 2012

  World Wrestling Entertainment recently ran a text-to-win campaign to support its annual Wrestlemania event and build a mobile database of opted-in fans.

• Rock the Vote drives voter registrations with grassroots QR code strategy

  June 18, 2012

  Nonprofit Rock the Vote is kicking its voter registration campaign into high gear with a new grassroots effort enabling young consumers to put up QR codes anywhere and encourage others to register to vote.

• Verizon exec: Mobile will save retail

  June 15, 2012

  NEW YORK - Mobile offers opportunities for marketers to deliver contextual services to engage consumers, per panelists at the 2012 MMA Forum. However, because such services require collecting data, they are also fraught with issues such as how to gather the information without losing consumer trust.

• Red Bull energizes event registrations with mobile, social campaign

  June 1, 2012

  More than 10 percent of the registrants for a recent sporting event sponsored by Red Bull came in via mobile thanks to a mobile and social campaign that targeted winter sports enthusiasts.

• Sunkist ramps up mobile CRM efforts to build stronger brand engagment

  May 16, 2012

  Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.

• Alon Brands exec: SMS database grows 150pc year-over-year

  May 4, 2012

  NEW YORK – An Alon Brands executive at Mobile Commerce Daily’s Mcommerce Summit said that by actively promoting its SMS program, the company’s mobile database is growing at an average of 150 percent year-over-year.

• How brands should mine an SMS database

  March 15, 2012

  Although SMS is the mobile channel with the greatest reach, it can be a challenge for brands and marketers to find ways to personalize and tailor programs.

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