InfoUSA to offer business location data to Limbo

By Mickey Alam Khan

September 5, 2008

Rob Lawson, cofounder and president of Limbo

Database giant infoGroup’s infoUSA database license division has licensed its U.S. business database to mobile social network Limbo.

The infoUSA database will help populate the geographic information within Limbo’s location tools for its social network.

“We have deals with other people, but for many business types, infoUSA have the most complete and up-to-date database,” said Rob Lawson, cofounder and president of Limbo, Burlingame, CA.

The arrangement with infoUSA will let Limbo members use the directory information to set them to a specific location.

In other words, the infoUSA data will allow Limbo users to see where they are or search nearby listings to find places to visit.

“We very much believe this year as the year where mobile location becomes real for consumers,” Mr. Lawson said.

Limbo technology will also help infoUSA by automatically filtering location listings by activity.

For example, Limbo members can set their activity as “drinking coffee,” resulting in the populating of a list of nearby cafes within the infoUSA database so that members can set their location.

“InfoUSA is one of the providers we use to fill our database with accurate information on the points of interest,” Mr. Lawson said.

Based in Omaha, NE, and founded by Vin Gupta, infoGroup owns 12 proprietary databases with 4 million customers.

Founded in 2005, Limbo is one of the leading mobile communities, with 2 million members and a claimed monthly reach of more than 5 million consumers.

“Our partnership with Limbo shows the growing necessity of location-based data in mobile and social applications,” said Jim DeRouchey, president of infoUSA Database Licensing.

Comments on "InfoUSA to offer business location data to Limbo"

1. Luke Janssen says:

   September 9, 2008 at 8:59am

   I agree with Rob, that location is going to become real, but it won't be this year. You need more mobiles with GPS, and that will take some more time...
   
   I'd like to know Limbo's actual figures... our social media guy uses it, but the issue is that none of his friends are on it, which kind of makes it defunct... I am sure there will be plenty of spoils for whoever has the mobile social network which everyone is on... in my opinion this will be facebook or myspace and not a new mobile company... but I could be wrong.
   
   Nice white teeth by the way? are they photoshopped or are they really that white!

2. taylor bob says:

   September 5, 2008 at 4:51am

   It would be very helpful for Limbo to get popularity through InfoUSA regarding their geographic information.
   ----------------------
   Taylor
   
   Blazeinfotech