2ergo Americas, a global provider of mobile products and services, launched 2ergo Campaign Manager for the North American market.

Customers today are more in control of how and when they receive marketing messages, so a one-size-fits-all approach is not effective anymore. Campaign Manager gives marketers personalized, interactive and timely customer communications tools.

?The strategy behind 2ergo?s Campaign Manager is simple,? said John Orlando, president of 2ergo Americas, New York. ?It harnesses proven marketing principles and applies them to an easy-to-use, multichannel tool.?

Brands such as Fox News, AT&T, P&G, National Geographic Channel, The Guardian Media Group, Arsenal Football Club, Australian Broadcasting Corp. and MetroPCS have adopted 2ergo?s product set.

On the campaign trail
Having been deployed with British carriers and brands for more than three years, 2ergo Campaign Manager is an interactive messaging platform that combines SMS, MMS, WAP push, voice and email into a single system.

Campaign Manager lets carriers, retailers, brands and agencies create, manage and track mobile marketing and customer relationship management initiatives designed to generate sales, reduce churn and increase customer loyalty.

2ergo Campaign Manager enables lifecycle trigger marketing campaigns that add an additional element to relationship marketing and allow for information to be delivered at various points in the customer lifecycle.

Campaigns can use a combination of communication channels to deliver optimal results.

The new release for North America brings an enhanced user interface, new drag-and-drop campaign builder, dashboard and workflow views, performance upgrades to increase speed and stability, and upgrades to the email module.

The ability to combine mobile communications with email is a key feature.

With 2ergo Campaign Manager, companies are able to consolidate messaging suppliers, which saves costs and streamlines customer communication efforts.

The real-time reporting module gives marketers the tools to gather actionable intelligence so they can evolve their communications based on customers? previous responses, actions or non-actions.

The platform is designed to give marketers a 360-degree view of customer behavior across multiple touchpoints.

The workflow functionality is designed to streamline the approvals process, and 2ergo?s API set enables integration with client?s existing third-party applications such as Web analytics, email or CRM systems.

?Brand and marketing managers can leverage the best-of-breed marketing techniques, including customer relationship management, communication triggers based on a set of business rules, the ability to send messages according to a customer's preference and reporting that captures actionable intelligence," Mr. Orlando said.