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• Springer Mountain Farms’ mobile strategy grows into key CRM foundation

  March 15, 2012

  Springer Mountain Farms is building on its mobile strategy with a new site that focuses on weekly specials and new marketing campaigns as it looks to build a strong mobile loyalty program.

• Miami Dolphins drives 300pc increase in mobile subscribers via segmented messaging

  March 8, 2012

  The Miami Dolphins increased its mobile subscriber base by more than 300 percent during the past year thanks in part to a new strategy of letting users choose which kinds of messages they want to receive.

• Rating the GOP candidates on their mobile know-how

  February 8, 2012

  Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

• Allstate campaign generates more than 2,000 live video streams via mobile

  January 24, 2012

  An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS.

• Hallmark Channel uses on-air QR codes to increase engagement

  December 20, 2011

  The Hallmark Channel delivered its viewers an interactive multimedia experience via QR codes during the Billy Ray Cyrus Christmas movie that aired this weekend.

• Why is mobile hard to integrate into CRM?

  December 12, 2011

  Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy.

• American Cancer Society promotes Relay for Life events via SMS

  December 9, 2011

  The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.

• Kikkoman cooks up mobile strategy to drive in-store sales

  November 23, 2011

  Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.

• Mall owner GGP: The higher the offer the more successful the campaign

  November 21, 2011

  LOS ANGELES – An executive from General Growth Properties – a company that operates and owns 150 malls nationwide – discussed the best ways to use mobile throughout the consumer lifecycle at the Mobile Marketing Forum.

• Yamaha exec: SMS just as effective as email marketing

  November 21, 2011

  LOS ANGELES – A Yamaha executive at the Mobile Marketing Forum said that mobile has exceeded its expectations and the company is getting as many users into its SMS databases as email.

• Coca-Cola drives mobile donations via SMS program

  November 17, 2011

  Coca-Cola Co. is taking its long-term partnership with the World Wildlife Fund mobile in a text-to-donate promotion.

• US congressman Devin Nunes connects with constituents via mobile

  November 2, 2011

  United States congressman Devin Nunes is using text and voice technology to communicate with his constituents.

• Is mobile making customers more loyal?

  October 27, 2011

  While implementation of mobile loyalty programs is still low in some industries, initial results show that these initiatives are delivering improved customer satisfaction and profitability.

• Rock the Vote ramps up mobile strategy for upcoming elections

  October 24, 2011

  Nonprofit Rock the Vote is increasing its focus on mobile for the upcoming primary season and into the 2012 presidential election as a way to deliver important content to hard-to-reach consumers and drive ongoing engagement.

• Steve Madden campaign nets 1,300 mobile opt-ins

  October 13, 2011

  Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

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