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Database/CRM

• Steve Madden campaign nets 1,300 mobile opt-ins

  October 13, 2011

  Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

• This Old House Microsoft Tag campaign results in 234,000 scans

  October 10, 2011

  Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

• Pepsi exec: mobile builds loyalty and engagement up until the point of sale

  September 20, 2011

  PepsiCo Inc. is partnering with Fox to help promote its new television series "The X Factor" and the company has opted to use image recognition instead of QR codes to reach the largest proportion of consumers.

• CBS exec: SMS more valuable than QR codes

  September 14, 2011

  Broadcast network CBS has opted for SMS calls to action as opposed to QR codes within its print advertisments to draw in primetime viewers.

• Avoid mobile CPC advertising: Mobile Marketing Summit keynote

  September 9, 2011

  NEW YORK – An executive who presented the lunch keynote during Mobile Marketer’s Mobile Marketing Summit said that because cost-per-click ads suffer from very high abandonment and accidental clicks, marketers should avoid them in their mobile marketing efforts.

• Relevancy crucial to successful SMS marketing: exec

  September 9, 2011

  NEW YORK – When building a mobile database, companies need to focus on finding ways to target consumers through as many channels as possible with relevant short messages, according to an industry expert at the Mobile Marketing Summit conference.

• Is the demand for mobile daily deals over?

  September 2, 2011

  Consumers have an appetite for daily deals and businesses see the potential, but with the overwhelming amount of companies jumping on the mobile offers bandwagon, relevancy will be the key challenge in keeping the hype afloat.

• Kellogg supports mobile strategy with CRM initiative

  August 24, 2011

  Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.

• WhitePages targets Android users via geofencing app

  July 13, 2011

  WhitePages has rolled out a new Android application to let users search by neighborhood to find relevant businesses.

• American Express builds consumer loyalty via foursquare mobile partnership

  June 24, 2011

  American Express and foursquare have teamed up to offer cardmembers exclusive mobile offers from H&M, Sports Authority and Union Square Hospitality Group.

• Mobile increasingly affecting health industry: panelists

  June 21, 2011

  NEW YORK – Mobile is changing the way patients receive health care and will impact the way they are treated in the future, per executives at the 2011 Mobile Marketing Forum.

• Texas Motor Speedway enters mobile race via SMS marketing strategy

  June 2, 2011

  Texas Motor Speedway is targeting younger race fans and building a mobile CRM database via a mobile marketing partnership with Hipcricket.

• Prescription giant Medco strengthens healthcare lead with mobile entry

  May 23, 2011

  Prescription management firm Medco Health Solutions is taking its first major step into mobile healthcare with the launch of the Medco Pharmacy application for Verizon Wireless BlackBerry and Android smartphones.

• The CW lets advertisers bridge TV commercials to mobile rewards

  May 20, 2011

  This fall, television network The CW will let its advertisers reward consumers via their smartphones for their TV-viewing activity.

• Sun-Maid partners with DreamWorks' Kung Fu panda for QR code campaign

  May 19, 2011

  Packaged goods marketer Sun-Maid recently launched an on-pack QR code promotion with DreamWorks for the new movie, Kung Fu Panda, marking its entry into the mobile space.

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