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Database/CRM

• Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men’s Wearhouse’s K&G Superstore

  April 26, 2011

  Register now for this free hour-long webinar Wednesday, May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men’s Wearhouse chain K&G Fashion Superstore.

• Meijer app steers customers to exact locations of products in-store

  April 25, 2011

  Midwest retailer Meijer has rolled out a mobile application that it will use to analyze customer behavior to provide better and more personalized service to increase sales and customer loyalty.

• Pittsburgh Penguins text-to-win sweeps garners 55,196 unique entries

  April 6, 2011

  The National Hockey League’s Pittsburgh Penguins ran a text-to-win contest that resulted in 59 percent of its mobile database submitting unique entries.

• Miller Lite uses mobile bar codes to engage SXSW guests

  March 16, 2011

  Miller Lite is using mobile bar codes to entice South By Southwest attendees to enter its Beer for the People sweepstakes.

• How mobile has changed the database marketing and list business

  March 10, 2011

  The proliferation of mobile data in the database and list marketing industry is a significant opportunity for direct marketers that use this consumer information correctly, according to Kroll Direct Marketing.

• Vermont ski resorts aim to drive late-season traffic via mobile deals

  March 10, 2011

  The new Ski Vermont Insider mobile application offers exclusive offers and rewards for skiers and riders based on where they live and where they like to ski or snowboard.

• US Coachways claims first mobile customer service system in bus transportation industry

  March 9, 2011

  US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

• Mobile coupons still lack scale: panelist

  March 4, 2011

  NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

• Dealmap dishes out mobile coupons to 1.4 million customers

  February 28, 2011

  The Dealmap is proving that consumers have an insatiable appetite for mobile coupons: the company surpassed 1.4 million users since its launch in May 2010.

• New York Times Travel Show taps mobile to engage attendees

  February 24, 2011

  The New York Times Travel Show is launching a mobile expo guide and messaging program for the eighth-annual event Feb. 25-27 at the Jacob K. Javits Convention Center in New York.

• Dremel implements mobile strategy to influence purchase decisions

  February 16, 2011

  Rotary tool technology specialist Dremel launched a mobile Web site and a QR code initiative to educate consumers and ease the purchasing process.

• Sunkist Energy taps mobile image recognition to build database

  February 10, 2011

  Sunkist Energy is using mobile image recognition technology to reward consumers with a free product sample or a coupon that can be redeemed via a mobile storefront.

• Red Bull proximity marketing campaign distributes mobile coupons via Bluetooth

  January 31, 2011

  Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.

• MGM Resorts supports new loyalty program and sweepstakes with mobile

  January 13, 2011

  MGM Resorts International is using the mobile medium to support the rollout of its loyalty rewards program M Life and has introduced a sweepstakes to coincide with the launch.

• $950M Groupon funding indicates confidence in location-based deals is afoot

  January 12, 2011

  Daily deals giant Groupon has raised $950 million in funding to change the way people shop locally and to continue to service neighborhood businesses.

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