September 2, 2011
Consumers have an appetite for daily deals and businesses see the potential, but with the overwhelming amount of companies jumping on the mobile offers bandwagon, relevancy will be the key challenge in keeping the hype afloat.
August 24, 2011
Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.
July 13, 2011
WhitePages has rolled out a new Android application to let users search by neighborhood to find relevant businesses.
June 24, 2011
American Express and foursquare have teamed up to offer cardmembers exclusive mobile offers from H&M, Sports Authority and Union Square Hospitality Group.
June 21, 2011
NEW YORK – Mobile is changing the way patients receive health care and will impact the way they are treated in the future, per executives at the 2011 Mobile Marketing Forum.
June 2, 2011
Texas Motor Speedway is targeting younger race fans and building a mobile CRM database via a mobile marketing partnership with Hipcricket.
May 23, 2011
Prescription management firm Medco Health Solutions is taking its first major step into mobile healthcare with the launch of the Medco Pharmacy application for Verizon Wireless BlackBerry and Android smartphones.
May 20, 2011
This fall, television network The CW will let its advertisers reward consumers via their smartphones for their TV-viewing activity.
May 19, 2011
Packaged goods marketer Sun-Maid recently launched an on-pack QR code promotion with DreamWorks for the new movie, Kung Fu Panda, marking its entry into the mobile space.
May 13, 2011
NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.
Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men’s Wearhouse’s K&G Superstore
April 26, 2011
Register now for this free hour-long webinar Wednesday, May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men’s Wearhouse chain K&G Fashion Superstore.
April 25, 2011
Midwest retailer Meijer has rolled out a mobile application that it will use to analyze customer behavior to provide better and more personalized service to increase sales and customer loyalty.
April 6, 2011
The National Hockey League’s Pittsburgh Penguins ran a text-to-win contest that resulted in 59 percent of its mobile database submitting unique entries.
March 16, 2011
Miller Lite is using mobile bar codes to entice South By Southwest attendees to enter its Beer for the People sweepstakes.
March 10, 2011
The proliferation of mobile data in the database and list marketing industry is a significant opportunity for direct marketers that use this consumer information correctly, according to Kroll Direct Marketing.