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Database/CRM

• Steve Madden exec: Mobile database grew 4pc in 2 weeks

  January 11, 2011

  NEW YORK - A Steve Madden executive at the National Retail Federation conference said that the company’s mobile database grew 4 percent during a two-week multichannel campaign.

• Ford Sync Destinations mobile app predicts best departure times

  January 3, 2011

  Owners of 2010 and 2011 Ford Sync-equipped vehicles that are traffic-, directions- and information-capable can download a free smartphone application designed to make it easy for them to get to where they need to go.

• JCPenney aims to influence consumer shopping habits via mobile loyalty app

  December 27, 2010

  JCPenney is letting customers access their loyalty program account and a $10 monthly coupon they earn as part of the initiative via a mobile application.

• Johnny Rockets to grow mobile database via text-to-win initiative

  December 22, 2010

  International restaurant chain Johnny Rockets is celebrating its 25th anniversary with a marketing effort that lets consumers text to win a trip to Antigua or Jamaica from Grand Pineapple Beach Resorts.

• Mazda celebrates 40th year in North America with sweepstakes to build mobile database

  December 20, 2010

  To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.

• Applebee's relies on mobile to cater to last-minute holiday shoppers

  December 17, 2010

  Applebee’s is letting consumers buy their friends and family gift cards online and send them directly to the recipient’s mobile device.

• Starwood’s Aloft encourages Foursquare check-ins with exclusive offers

  December 13, 2010

  Starwood Hotels & Resorts Worldwide Inc.’s Aloft hotel brand is rewarding Foursquare check-in via a 20 percent discount at the w xyz bar.

• NYC & Co. partners with American Express for holiday campaign featuring mobile

  December 3, 2010

  NYC & Co. has partnered with American Express to support local business and engage New Yorkers and visitors with special year-end offers Dec. 1-24.

• UPS expands mobile apps to international markets

  November 30, 2010

  UPS is extending its UPS Mobile suite of applications and mobile Web site content to customers in Germany, Britain, France, Italy and Canada.

• Dillard’s pushes time-sensitive mobile offers via new TampaBay.com app

  November 24, 2010

  Dillard’s, Hooters and Papa John’s Pizza are among the brands and retailers offering mobile coupons via the new application from The St. Petersburg Times and its Web site, TampaBay.com.

• YKK AP rolls out first commercial building products app for professionals

  November 11, 2010

  YKK AP America Inc. has launched an iPad application that simplifies access to commercial building products for professionals.

• Coca-Cola street teams drive 140,000-plus mobile bar code scans

  November 10, 2010

  Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.

• New Epsilon exec stresses nexus between mobile and social media

  November 9, 2010

  Epsilon, the nation’s leading email marketing and interactive services firm, has beefed up its mobile and social media team with the appointment of former Bello executive Laurie Wallace.

• Maurices mobile social campaign generates seven-digit sales in first 4 months

  November 5, 2010

  NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.

• Virgin America exec boasts 92pc coupon redemption rate for location-based mobile campaign

  November 5, 2010

  NEW YORK – Executives from Virgin America and NBC Universal’s Bravo shared case studies of successful location-based mobile marketing campaigns during presentations at ad:tech.

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