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Database/CRM

• Sara Lee mobile sweepstakes garners 1,900 opt-ins

  November 4, 2010

  Sara Lee's State Fair Brand Corn Dogs used SMS as part of its Dream House sweepstakes to build a mobile opt-in database and update consumers on prizes they can win.

• Toyota mobile shopping app is 21st century brochure: exec

  October 26, 2010

  Toyota Motor Sales is using mobile to help drivers looking to buy a car do the necessary research before actually purchasing a vehicle.

• Branded apps may not be everyone’s cup of tea

  October 21, 2010

  The proliferation of smartphones has sent a mob of brands and retailers into the applications space. But do all brands really need a mobile application?

• Starbucks breaks first location-based mobile campaign with major carrier

  October 15, 2010

  Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

• Sunkist enters mobile via 360-degree strategy pushing produce trials

  October 14, 2010

  Produce brand Sunkist Growers has embraced a mobile marketing strategy spanning SMS, mobile Web and applications to better connect with consumers and add value for busy shoppers.

• Comcast improves customer experience with mobile services

  September 9, 2010

  Comcast is making it easier for customers to stay connected and manage their services by putting the answers and tools at their fingertips – literally.

• Cars.com adds mobile chat to connect dealers with shoppers

  August 31, 2010

  Cars.com has extended its online chat to mobile devices to help dealers connect with shoppers even when they are away from their desks assisting other customers.

• NBA's Utah Jazz bolster CRM with in-game mobile entertainment initiative

  August 25, 2010

  The Utah Jazz professional basketball team will engage fans with an SMS-based entertainment service that interfaces with its customer relationship marketing program.

• Air2Web bolsters CRM services with SAS partnership

  August 24, 2010

  Enterprise mobile marketing firm Air2Web is partnering with analytics software developer SAS to bolster customer relationship marketing on its AirCare platform.

• Domino’s taps mobile LBS to reward consumers for real-world actions

  August 10, 2010

  Domino’s Pizza and Jones Soda are among the brands using location-based mobile marketing tactics to reward consumers for their loyalty and to drive repeat purchases.

• Coca-Cola turns mobile phone into loyalty card with new program

  July 23, 2010

  Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

• Colorado Rockies use in-game SMS service to enhance CRM

  July 14, 2010

  The Colorado Rockies have integrated a new in-game texting service to entertain fans and collect mobile phone numbers for customer relationship marketing.

• American Airlines expands mobile boarding passes to four airports

  July 7, 2010

  American Airlines has expanded its mobile boarding passes to four more airports, providing more consumers the option to expedite travel by using their handsets.

• Patron Spirits seeks partner to develop app strategy: keynote

  June 30, 2010

  NEW YORK – Patrón Spirits Co. is considering using a mobile application to extend the reach of its Patron Social Club, but has not found the correct technology partner to actually do it.

• Neiman Marcus to be completely mobile by fall: senior exec

  June 29, 2010

  NEW YORK - Neiman Marcus will be completely mobile by fall as part of its multichannel strategy to drive long-term growth, according to the company’s keynote at the Luxury Interactive 2010 Conference.

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