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Database/CRM

• Malibu Rum pushes close mobile tie-in with online for market share

  June 21, 2010

  A senior executive from Pernod Ricard's Malibu Rum claimed that mobile is an essential part of the brand’s overall marketing strategy in a highy contested spirits market.

• Pepsi’s Tropicana takes national Juicy Rewards program mobile

  June 14, 2010

  PepsiCo’s Tropicana Orange Juice brand has brought its popular Juicy Rewards program to the mobile space to let loyal consumers collect points for savings even while on the go.

• Coca-Cola exec: Think beyond a single mobile campaign

  June 10, 2010

  NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

• MMF keynote: The customer owns the customer

  June 10, 2010

  NEW YORK – It is very important to consumers that they be asked before being sent mobile ads, according to a morning keynote at the Mobile Marketing Forum.

• Clorox taps mobile to brand itself an authority in stain removal

  May 20, 2010

  The Clorox Co. is using mobile as part of its ongoing strategy to cement its authority in stain removal.

• OpenMarket expands MMS service for advertisers

  May 17, 2010

  OpenMarket is expanding its multimedia messaging service connectivity to advertisers, mobile marketers and merchants that want to deliver rich-media to mobile devices.

• Starbucks taps mobile social media for Frappuccino promotion

  May 14, 2010

  Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

• Hooters runs mobile promo in 380 locations to beef up loyalty database

  May 13, 2010

  Hooters of America is running a national mobile sweepstakes that is being promoted in 380 of the restaurant chain’s domestic locations.

• Goodyear takes print magazine to mobile before wired Web

  May 7, 2010

  Tire giant Goodyear has launched a mobile Web portal for its corporate print magazine Goodyear Go.

• Southwest Airlines taps SMS to streamline customer service

  May 6, 2010

  Southwest Airlines is using SMS to cut airport wait time and inbound passenger calls.

• SpeedDate.com surpasses 1M mobile downloads

  May 5, 2010

  SpeedDate.com announced it has surpassed one million iPhone and iPod touch downloads.

• KFC campaign sees 13 percent in-store mobile coupon redemption

  May 4, 2010

  KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period.

• Heineken activates multichannel summer campaign with mobile sweepstakes

  May 4, 2010

  Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

• Green Party places app at center of election campaign strategy

  May 4, 2010

  Leading up to the elections in Britain, the Green Party launched an application that assesses whether voters agree with its policies.

• Pepsi rolls out multifaceted LBS mobile loyalty initiatives

  May 3, 2010

  PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

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