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Database/CRM

• The Weather Channel surpasses 10M iPhone app downloads

  April 30, 2010

  The Weather Channel has surpassed 10 million iPhone application downloads since its November launch.

• 2ergo Campaign Manager combines mobile and email marketing

  April 29, 2010

  2ergo Americas, a global provider of mobile products and services, launched 2ergo Campaign Manager for the North American market.

• Dictionary.com reaches 10M mobile downloads

  April 28, 2010

  Dictionary.com has reached 10 million mobile downloads in a little over a year with 6.5 million for the iPhone and 100,000 for the iPad.

• Phoenix Coyotes tap mobile to connect with fans

  April 27, 2010

  The National Hockey League’s Phoenix Coyotes will deliver team-specific content directly to fans' mobile phones.

• FitnessBuilder iPhone app adds pro access and print functionality

  April 26, 2010

  Mobile personal training service provider PumpOne announced the release of FitnessBuilder 3, which provides printable workout PDFs.

• IHOP sees 10 percent mobile coupon redemption rate

  April 1, 2010

  Opt-in databases, mobile coupons and loyalty programs are at the top of the list of successful mobile marketing tactics for retail brands, according to an IHOP franchisee.

• United Airlines expands mobile offerings in time for spring break travel

  March 18, 2010

  Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.

• American Airlines expands mobile boarding passes to 19 airports

  March 12, 2010

  American Airlines has expanded its bar code-enabled mobile boarding passes to 19 additional airports to provide consumers a simpler traveling process.

• Alaska Airlines expands mobile strategy to retain customer loyalty

  March 11, 2010

  Alaska Airlines and Horizon Air are debuting three mobile applications in an effort to retain customer loyalty and give travel-warrior customers the tools they want most.

• Hilton Garden Inn mobilizes business centers for guest convenience

  March 9, 2010

  Hilton Garden Inn launched PrintSpots mobile printing to provide better convenience for its guests.

• Edward Hospital makes ER more efficient with mobile

  March 9, 2010

  Edward Hospital patients can now find out Emergency Room wait times via their mobile device, making the ER's operations more efficient.

• MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

  March 5, 2010

  NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.

• Expedia takes travel planning to new heights with mobile

  March 2, 2010

  Expedia is bringing ease and convenience to consumers with its first-ever iPhone application targeting modern travelers.

• State Farm complements Steer Clear program with mobile

  February 26, 2010

  State Farm Insurance has rolled out an iPhone application to complement its successful Steer Clear Safe Drivers Discount Program.

• Continental Airlines expands mobile boarding pass program

  February 26, 2010

  Continental Airlines claims it is the first carrier to offer mobile boarding passes on nonstop flights from Britain to the United States.

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