1. Home
2. >> News
3. >> Database/CRM

• Email this
• Print

Database/CRM

• Red Jacket Resorts rewards loyalists via mobile

  February 24, 2010

  Red Jacket Resorts has created a mobile rewards club for guests that it is promoting via a multichannel effort.

• Alaska Airlines aims for cost savings with new mobile initiatives

  February 22, 2010

  Alaska Airlines and Horizon Air Flights are letting high-tech travelers access boarding passes from their mobile device to expedite the airport check-in process.

• Visa taps 2D bar codes for mobile sweepstakes at MWC

  February 19, 2010

  Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

• NHL’s New York Rangers run $1M mobile sweepstakes

  February 17, 2010

  The National Hockey League’s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.

• Kodak rolls out ambitious plans for mobile

  February 8, 2010

  A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant’s multifaceted mobile strategy in an exclusive interview.

• TNA Wrestling pins down mobile as key to marketing strategy

  February 3, 2010

  Total Nonstop Action Wrestling is using the mobile channel to engage fans as part of its multichannel marketing strategy.

• Dairy Queen makes store locator core of mobile strategy

  January 25, 2010

  Fueled by growth in traffic from WAP site users, burger-to-shakes restaurant chain Dairy Queen has further extended its mobile reach through the launch of an application for Apple’s iPhone.

• Target speaks to mobile strategy in exclusive interview

  December 23, 2009

  Retailer Target dishes about its use of the mobile channel, lessons learned and best practices in this exclusive interview with Mobile Marketer's Giselle Tsirulnik.

• Nationwide Insurance uses mobile to uphold brand promise

  December 18, 2009

  Nationwide Insurance is using the mobile channel to solidify its “Nationwide is on your side” promise to consumers.

• Mobile Marketer’s top 10 holiday mobile apps

  December 11, 2009

  The holiday shopping season is here and many marketers are launching applications to beef up their mobile presence.

• AAMCO targets Gen-Y for mobile car care service

  December 7, 2009

  National car care provider AAMCO released a mobile application that gives customers access to diagnostic tools and up-to-the-mile maintenance information at the touch of a button.

• American Airlines launches sweepstakes to promote mobile initiatives

  November 13, 2009

  American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

• Cablevision lets customers manage DVRs while on the go

  November 9, 2009

  Cablevision is letting its Optimum Online and iO TV customers manage and program their DVRs from any mobile device.

• Branded apps are not marketing: ad:tech panelist

  November 5, 2009

  NEW YORK – The secret to a successful mobile Web site or application is quite simple. Make sure that it provides the target audience some sort of utility.

• Letterbox Deals catalog taps QR codes for mobile campaign

  November 3, 2009

  Australian product coupon catalog Letterbox Deals ran a campaign to build awareness of its brand with Sydney households by giving away Dell notebook computers.

previous2345678910111213141516next