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• Email marketers adopt responsive design to drive mobile results

  February 26, 2013

  With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.

• Knowing opportunity costs is biggest challenge for mobile email: Knotice exec

  January 30, 2013

  SAN FRANCISCO – A Knotice executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers take to their mobile devices as the first place to open and read email, the biggest challenge for marketers is to understand the opportunity costs around optimizing emails for mobile devices.

• Multimedia takes mobile email up a notch

  January 7, 2013

  Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.

• The best mobile-optimized email campaigns from H1

  August 30, 2012

  While a significant portion of marketers’ email opens come from smartphones, many brands still struggle with how to optimize their campaigns for mobile. However, companies such as JCPenney and Nike understand that simplicity is key.

• Southwest Airlines builds email database via mobile initiative

  June 26, 2012

  Southwest Airlines is aiming to bolster its email list by running a mobile ad campaign that encourages consumers to sign-up.

• Why email is the anchor for mobile marketing

  May 29, 2012

  Mobile is quickly becoming the go-to place to check email, sometimes even more than desktop. Therefore, it is critical that marketers not only optimize emails but also weave the channel into every aspect of a mobile campaign.

• Gamefly exec: More than 60pc of emails opened on mobile

  April 25, 2012

  SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.

• What is the secret to driving app downloads?

  January 27, 2012

  Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

• How the biggest email marketing service providers are tackling mobile

  January 17, 2012

  Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

• Citi Habitats drives app downloads via mobile email ads

  September 27, 2011

  A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.

• British Airways mobile email campaign garners 250K app downloads

  February 11, 2011

  A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app.

• British Airways uses mobile to build email database

  September 16, 2010

  British Airways' “Face of Opportunity” campaign is an example of how brands can use mobile to build up their email databases.

• Marketers need to mobile-optimize email campaigns: Unica

  September 15, 2010

  Marketers that do not mobile-optimize their email campaigns risk alienating their consumers with a frustrating experience, according to a Unica executive.

• Consumers expect more immediacy from mobile than email: ExactTarget exec

  September 13, 2010

  Immediacy is what differentiates mobile marketing from its email counterpart, according to an ExactTarget executive.

• SMS is dominant mobile marketing vehicle: Epsilon exec

  September 9, 2010

  SMS will remain the dominant marketing channel in mobile even as more advanced technologies crowd the space, according to an Epsilon executive.

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