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• Salvation Army mobile-optimized email campaign sees 55.3 percent clicks to donate

  February 16, 2010

  The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.

• Unica eyes mobile email market with $18M Pivotal Veracity acquisition

  January 14, 2010

  Marketing software company Unica Corp. has acquired mobile email specialist Pivotal Veracity for approximately $17.8 million in cash to expand its mobile optimization platform.

• How to mobile-optimize holiday email campaigns

  December 1, 2009

  Consumers are increasingly using their mobile phones to access emails, making it important for marketers to mobile optimize their email campaigns this holiday season.

• Yesmail talks strategy behind mobile email, SMS features

  November 20, 2009

  Yesmail has launched new mobile and SMS campaign management features for marketers.

• Smartphones increase email usage amongst students: ExactTarget

  October 16, 2009

  A new ExactTarget study found that text messaging and social networking increased the use of email, not decreased, as many in the industry have predicted.

• Pivotal Veracity to help marketers optimize email campaigns for Android, Pre

  October 13, 2009

  Mobile email company Pivotal Veracity has added the Palm Pre and Google's Android-based smartphones to its email design preview service, eDesign Optimizer.

• Pivotal Veracity expands email tracking services to customer level

  September 11, 2009

  Pivotal Veracity has launched MailboxIQ, giving marketers customer-level tracking of email deliverability across mobile software-based email platforms.

• Why email marketers must mobile-optimize their messages

  August 20, 2009

  Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.

• Google makes enhancements to Gmail app

  August 17, 2009

  Google has made improvements to its Gmail for mobile application that lets users read the emails they have written without a wireless connection.

• Are consumers open to ad-supported email?

  July 15, 2009

  With mobile marketing on the rise and data-enabled phones working their way up the market's food chain, the opportunity for carriers to implement ad-funded mobile email is right around the corner.

• ExactTarget launches email marketing iPhone app

  May 26, 2009

  ExactTarget is letting marketers track and interact with their email marketing campaigns while on the go.

• Common Voices turns voicemail into email for G1 users

  April 17, 2009

  Common Voices has announced the availability of enhanced voicemail for Android G1 phones using the T-Mobile network.

• Alltel Wireless introduces mobile email service

  December 22, 2008

  Alltel Wireless is attempting to make email easily accessible and more convenient for its subscribers with Alltel Mobile E-mail.

• Google unveils Gmail for BlackBerry, JME phones

  October 27, 2008

  Google has introduced Gmail for mobile version 2.0 for JME-supported and BlackBerry phones.

• Voicemail services lack innovation: YouMail CEO

  October 8, 2008

  The mobile landscape is increasingly innovating in all aspects except for voicemail, which has been rather stagnant since its introduction.

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