DailyLit launched last May as a service that allows readers to access entire books via email and RSS feeds. About 50 percent of them read on their mobile handsets.

The books are sent in individual installments on the day and time selected by each reader and can be read in less than five minutes. Additional installments are available to be read on demand.

"DailyLit is about reaching people where they are," said Susan Danziger, president and publisher of DailyLit, Mamaroneck, NY. "We started [the company] because we had no time to read and we wanted a way to integrate reading into our daily lives."

DailyLit was co-founded by a team of publishing professionals and technology experts. The company currently has more than 675 classic and contemporary works offered for free and on a pay-per-read basis.

The service claims more than 105,000 users who have created 176,656 subscriptions.

"I think people want to be reading books," Ms. Danziger said. "People seem to love this service because it's easy to use and fully-customizable."

In November the company added a gift-giving feature to its Web site. Gift givers decide the initial gift message and can enter a personalized message that shows up in each installment.

A month later a deal was announced with Harlequin Enterprises Ltd., one of the leading publishers of romance and women's fiction.

The Harlequin deal delivers in digital serialization format 100 of its backlist titles in addition to 20 front list titles each month on an on-going basis.

Most Harlequin titles are under $5 and are delivered in daily email installments.

In February DailyLit signed a deal to offer Berlitz language courses.

The Berlitz Spanish language course is the first language course created exclusively for DailyLit. Each of the 90 installments is equal to one daily lesson. Lessons focus on vocabulary, usage and grammar. The entire course costs $6.95.

Other Berlitz language courses offered by DailyLit include expressions of the day in French, Italian and Spanish. Such phrases are from Berlitz's Hide thisâ?¦Book series, including Hide this Italian Book 101 and Hide this French Book for Lovers.

When asked about any challenges the company is currently facing, Ms. Danziger said that there are "so many opportunities, so it's a matter of which opportunities to spend time on because we've been approached by lots of different partners.

"It's a high-class problem to have," she said.

DailyLit currently does not take advertisements, but they are thinking of launching a sponsorship program.

"Our goal is to increase readership," Ms. Danziger said. "Publishers don't pay us -- this is marketing for books, a vehicle for them to increase revenue."