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Gaming

• Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement

  February 28, 2013

  Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.

• Coca-Cola’s Fanta focuses on mobile gaming for branded engagement

  December 24, 2012

  Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.

• Coca-Cola leverages mobile game to raise funds for fight against AIDS

  December 20, 2012

  Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

• Mars ups brand-building efforts through mobile game

  December 12, 2012

  Mars' M&M's has launched a mobile game to not only bolster brand awareness, but also entice candy enthusiasts.

• Disney, Best Buy support Special Olympics via mobile game promotion

  November 30, 2012

  Disney is teaming up with Best Buy for a holiday promotion enabling players of the mobile game Tap Tap Revenge to support the Special Olympics.

• Skittles drives brand awareness via mobile game integration

  July 18, 2012

  Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind.

• Coca-Cola drives brand awareness via mobile gaming initiative

  June 29, 2012

  Coca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level.

• Unilever’s Axe gives away $1M in prizes via new mobile game

  June 7, 2012

  Unilever’s Axe has introduced a new mobile game that lets users play to their own music while earning points they can redeem for prizes.

• Is Draw Something set up for brands in the long-term?

  June 4, 2012

  Games are consistently ranked as a top application category for consumers and with the emphasis on pictures and social media, Draw Something could shake out to be a hit for brands to advertise in. But is Draw Something here to stay or is it just another gaming fad?

• New Balance’s Brine takes a swing at mobile with lacrosse game

  May 31, 2012

  New Balance brand Brine has introduced a new mobile lacrosse game designed to engage its audience and build loyalty by letting users unlock real gear to improve their scores.

• Disney tries hand at creating a mobile-first powerhouse

  May 22, 2012

  Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?

• EA exec: Users spend more time playing games on iPhone than talking

  May 11, 2012

  NEW ORLEANS – An EA executive at the International CTIA Wireless 2012 conference said that games are a big business and getting even bigger on mobile.

• Subway sponsors mobile game to attract Super Bowl viewers

  February 1, 2012

  Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

• Coca-Cola’s Fanta mixes social and mobile with iPhone app

  January 13, 2012

  Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

• Pepsi's Brisk drives multichannel campaign around mobile gaming app

  January 6, 2012

  Pepsi’s Brisk Iced Tea has partnered with film studio Lucasfilm to roll out a mobile gaming application as part of its multichannel marketing plan for the upcoming "Star Wars Episode I: The Phantom Menace" 3D film.

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