http://www.mobilemarketer.com en http://www.mobilemarketer.com/cms/news/gaming/2230.html December 5, 2008 Greystripe is offering advertisers the ability to target the iPhone audience through rich media ads. http://www.mobilemarketer.com/cms/news/gaming/2125.html November 18, 2008 Social gaming network Zynga has launched Live Poker for the Apple iPhone. http://www.mobilemarketer.com/cms/news/gaming/1933.html October 20, 2008 In mobile games and in all advertising platforms, metrics are the key to success as advertisers need access to key advertising and engagement data. http://www.mobilemarketer.com/cms/news/gaming/1902.html October 15, 2008 Cellufun has announced a suite of free ad-supported Halloween-themed games to engage its current users and give its advertisers more opportunities in terms of marketing. http://www.mobilemarketer.com/cms/news/gaming/1853.html October 7, 2008 GameFly, an online video game rental service, has launched GameFly Mobile, powered by Usablenet. http://www.mobilemarketer.com/cms/news/gaming/1798.html September 29, 2008 Carrier Alltel Wireless and digital entertainment services company RealNetworks Inc. have launched the RealArcade Mobile Laptop Giveaway. http://www.mobilemarketer.com/cms/news/gaming/1742.html September 18, 2008 Visa Inc. and Illinois Treasurer Alexi Giannoulias have launched a multichannel effort that includes mobile to improve the money management skills of high school students. http://www.mobilemarketer.com/cms/news/gaming/1701.html September 16, 2008 Media giant NBC Universal will add Greystripe??s entire catalogue of ad-supported mobile games to NBCU??s mobile Web properties.